If you don't find what you need here, just contact your Brand Fuel account executive, or write to info@brandfuel.com. We'll get back to you within one business day.

Does Brand Fuel offer a customized online stores solution, or just an off-the-shelf product?

What kinds of payment options do Brand Fuel's online stores offer?

What do Brand Fuel's online stores look like? How will you make my online store match
the look of my web site?

How does Brand Fuel keep my data secure? Does Brand Fuel sell customers' information to third parties?

How does Brand Fuel handle fulfillment?

How can I keep track of how well my online store is doing?

How does Brand Fuel handle customer service? What if I need to make a return?

How does Brand Fuel stock its online stores?

Will Brand Fuel help market my online company store?

Does Brand Fuel offer a customized online stores solution, or just an off-the-shelf product?

All of our online company stores are developed and promoted in house, taking full advantage of Brand Fuel's fully staffed art, marketing, and web services departments.

When we build custom online stores, Brand Fuel makes the development process hassle-free by coordinating all aspects of the site's creation, including design, functionality, implementation, and secure hosting.

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What kinds of payment options do Brand Fuel's online stores offer?

Brand Fuel's standard online stores offer three payment options: credit cards (Visa, MasterCard, and American Express), purchase orders, and checks or money orders. As a client, you can choose to have your store offer any or all of these options.

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What do Brand Fuel's online stores look like? How will you make my
online store match the look of my web site?

The best way to describe our stores is to show you. Please go here to tour the stores of some of our clients.

By leveraging in-house expertise Brand Fuel will closely match the look and feel of your existing web site. We work with your web standards: your web colors, digital artwork, and copy style. Each store links back to the client's official site thorough a graphical link in the upper left corner of every page.

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How does Brand Fuel keep my data secure? Does Brand Fuel sell customers'
information to third parties?

Brand Fuel hosts online company stores hosts at a secure hosting center based in Raleigh, North Carolina. Our online stores provide the stability, reliability, and functionality you need. Your organization will never have to handle the day-to-day worries of keeping servers running smoothly and securely. Multiple T-1 connections ensure that visitors can get to even the busiest pages.

Brand Fuel uses Authorize.Net to process credit card transactions in our online stores. As the leading provider of Internet-based transaction services, Authorize.Net safeguards data using SSL software, firewalls and other security technology, and a locked data center with limited physical access.

We never sell online store customers' information to third parties. Specifically, Brand Fuel is committed to the following Privacy Policy, which is linked to every page in our online stores:

Brand Fuel wants you to be aware of what we do with the personal information that we gather when you visit our sites. More specifically, we want you to know what we don't do with that information.

When you visit our sites, our server automatically gathers information such as the name of the site from which you came, your domain name and what pages you have visited within our site. This information helps us provide a better experience for all our visitors.

When you purchase a product from our site we capture your credit card number (see our security policy for details), email address, and other information. This information is extremely important--it is what helps us process your order and contact you in the event there is a problem. This data is never shared with third parties, unless you have granted permission or under special circumstances where it is required by law.

In addition, we give you the option to register to receive more information from us from time to time via email or other channels. This registration is completely voluntary, and you can always unsubscribe from the service at any time.

Brand Fuel promises never to misuse your personal information. If you have questions regarding this policy, please feel free to contact us at customerservice@brandfuel.com or at 1-800-966-2565.

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How does Brand Fuel handle fulfillment?

Brand Fuel completes all order fulfillment tasks within our fulfillment center, located at our secure Raleigh, North Carolina, headquarters. As each order is processed, we authorize credit card payments through our online secure merchant gateway, provided by Authorize.net.

• Check-outs link directly with Brand Fuel's internal operations, and each order is seamlessly communicated for fulfillment.
• All in-stock merchandise is shipped within 24-48 hours of ordering (on business days; Saturday and international shipping is available upon request).
• Customers receive e-mail notification when their order has shipped.
• Each shipment is given a tracking number to ensure proper delivery.

Only authorized representatives from Brand Fuel Promotions have access to warehousing areas and to real-time inventory and order tracking information. All inventory in our fulfillment center is fully insured.

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How can I keep track of how well my online store is doing?

All of Brand Fuel's online stores feature sophisticated back-end databasing and reporting features. We issue monthly reports - by e-mail or snail mail, your choice - assessing the performance of your online company store from a number of key angles.

Based on Brand Fuel's reporting, you'll be able not only to reconcile all store-related transactions, but also to evaluate your marketing efforts and merchandise choices. You'll have all the data you need to adjust your stock accordingly.

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How does Brand Fuel handle customer service? What if I need to make a return?

When you launch an online store from Brand Fuel, customer service comes with the package. We handle everything from the time an order is placed to the time the product is in the customer's handsóand even after that!

Customer service for clients:
As part of every online company store we build, Brand Fuel provides marketing assistance, product selection assistance, and retail pricing assistance. We are dedicated to helping you maximize the success of your online venture.

Customer service for end users:
Every one of Brand Fuel's online company stores provides links to customer service information in the top navigation bar on every page: Return Policy, Privacy Policy, Shipping Information, and Contact Us. Our Brand Fuel has a dedicated voice mail extension for online store technical assistance questions that occur in the overnight hours.

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How would my online store get stocked?

Every product in your store conveys a message! When you open a Brand Fuel online store, your account executive will work closely with you to select products that match your organization's culture.

He or she will also recommend decoration solutions, optimal inventory levels, and retail price points for all items in your inventory.

Our recommendations will probably include the following:

• Stock your store with high-quality items. If your products look or feel cheap or don't wear well, your sales will fall off quickly.
• Even though it costs more, choose embroidery over screenprinting for most products. Embroidery lasts longer and says ìquality.î Plus, embroidery minimums are usually lower than screenprinting minimums.
• Don't put too many small sizes into inventory. Large and XL sell four times as many pieces as medium and XXL.

Online store inventories must be kept fresh. Your Brand Fuel account executive will guide your purchasing levels to ensure that inventory turns over several times each year. He or she will also recommend that you feature promotional and clearance sales for inventory that needs to sell more quicklyóor that you discontinue some items altogether.

Using our online store software, we will set electronic ìtriggersî that notify you and your account executive when inventory of any item falls below a predetermined level. And, our monthly reports help you and your account executive track how well your inventory is moving.

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Will Brand Fuel help market my online company store?

Marketing is critical to the success of any online company store. Brand Fuel's in-house marketing department works closely with each online store client to formulate marketing strategies and goals for site traffic and sales. We've used the following marketing techniques, among others, to help each of our stores succeed:

• Variety: Keep the store looking fresh by changing the image on the index page
• Direct mail: Send periodic mailings to the store's target audience. Might include a product like a super-sealed magnet printed with a screen shot of the site and a list of its offerings.
• E-mail campaigns: Perhaps the client already has an e-newsletter, or is looking into starting one. Mentioning the store and linking to it can drive traffic very well.
• Coupon: A coupon could be distributed to the target audience.
• Press releases and ads: These are the basics of good promotions and public relations.
• Links: The client's partners and associates might link their sites to the store.

Each online store client brings unique marketing needs and opportunities. Brand Fuel pledges to provide online marketing support for every online store we build.

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