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Brand Fuel Case Study #99
The Challenge. Is the economy blowing the wind out of your sales? Is your sales team motivated? Competition grabbing market share? Boss in your grill about not hitting quota? You aren't alone. How can you generate new business when budgets are paralyzed? When your sales team is watching the latest Rhett and Link vids on YouTube instead of hitting the streets? The Solution. Create a reason for your sales people to get in front of existing clients and new prospects. Help buyers remember your brand and service offering. Arm your team with the tools they need to be an extension of your marketing efforts and ultimately, sell. Develop a specially branded "KIT" full of memorable branded promotional products along with marketing collateral. Include a call to action with an expiration. The best part? You can track ROI with this campaign.
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Brand Fuel Case Study 119
The Challenge.
Internal sales contest with goals that reek of Everest. Select an incentive that is sure to motivate the masses.
The Solution.
Give them something they want, not something they need. Try a big trip, such as a Hawaiian vacation + spending cash. An incentive like this is something your team will fight for, and you’ll have fun promoting it! Create buzz by announcing the contest in unique, memorable ways: Destination maps, Kona Hawaii coffee bean packs, or have your boss wear a lei in your corporate color scheme. Mail reminders home, like sunscreen and beach towels, to get the family involved and excited. Pep rally often and post results publicly.
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Brand Fuel Case Study 120
The Challenge.
Problem order? Forget about what went wrong…find a way to make the order right and pacify your unsatisfied customer.
The Solution.
Personal attention followed by a gift shows you care and want to make nice, even after the snafu has been resolved. Respect that mantra you learned in Econ 101: it is a heck of a lot easier to keep an existing customer than find a new one.
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Brand Fuel Case Study 121
The Challenge.
Seemingly unreachable sales goals with no incentive to reach them makes it hard to motivate the masses.
The Solution.
Incorporating the entire office on a stunt to embarrass the boss just may do the trick. Get the boss to sign an agreement stating he/she will shave his/her head if the sales goal is reached. Internally market with tongue in cheek items like imprinted combs, hats or razors. Keep the sales team motivated by involving the entire staff.
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Brand Fuel Case Study 134
The Challenge:
Educating the masses is tough stuff. School teachers and sales seminar leaders struggle with this everyday. How can you reach out and engage sales people/students and get them excited, learning, and paying attention?
The Solution:
It doesn’t take much to liven up class and increase participation. Have teachers throw imprinted tennis balls out to students when a question is answered correctly. At the end of class, balls are exchanged for prizes. For example, 1 ball = a hat. 2 balls = a t-shirt. Watch sales people/students get excited about being in class and the learning will assuredly follow.
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