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Marketing/Branding Studies

You can call them "Case Studies," or simply recognize that these are essentially effective strategies to build your brand. Often offbeat, but always entertaining, Brand Fuel's Case Study arsenal will stimulate the right side of your brain.

Brand Fuel aspires to be a direct extension of your Marketing Department. Engage us early in the planning process and look to Brand Fuel to provide not only targeted product solutions, but also brainstorming, marketing concepts, and wisdom.

Brand Fuel Case Study 125
The Challenge.
Icebreakers can often be goofy and awkward, but they are essential at large meetings. How can you bypass those uncomfortable beginning moments?

The Solution.
Jump-start your meeting in a way that engages, as well as reinforces, your company’s brand and mission. Give a travel mug to all meeting attendees and introduce the giveaway as a company branding game. Inform participants that only five mugs in the room have logos that are incorrect. As participants identify incorrect logos, reward them with a prize. Can you imagine the impact of a room full of people staring long and hard at your logo? This equates to quick-hitting branding power, breaks the ice, and gets your meeting off on the right foot.

Bonus: everyone gets a branded take home.
For an even greater impact and a way to make meeting-goers happier, use name brand products like Stanley or Thermos.

[BF12456] Stanley Classic Bottle Half Quart

Brand Fuel Case Study 126
The Challenge.
Historically, your direct mail campaigns have been unsuccessful. How can you change history and engage your audience in a way that will crank up your open and response rate?

The Solution.
Dimensional and creative packaging is proven to create higher open rates. Partner those with personalization and a sense of urgency, and your mail is sure to generate a response. Be sure to incorporate the theme of your marketing message and brand colors into the piece. Plan multiple and consistent mailing campaigns to build suspense and eliminate information overload.

NEW Custom Presentation Kits for Marketing, Sales, Human Resources & Membership Groups.

Brand Fuel Case Study 127
The Challenge.
With media fragmentation accelerating, you must abandon old-school concepts of reaching the masses and with only a minuscule budget, how can you increase your client base?

The Solution.
Don’t wait for them to come to you…go out and get ‘em. Doorknob hangers are an easy, cost effective way to focus on the individual. If your target is geographically defined, such as a residential area surrounding a grocery store, print a specific offer on door hangers and place them on doorknobs in the area. This method will produce results in direct proportion to the strength of your offer. For example: "Big enough to serve you, small enough to know you," is less likely to create new shoppers than "Let us wash your car for free while you shop.”

Brand Fuel Case Study 128
The Challenge.
Everyday interactions with a brand help each of us determine our feelings for that brand. Encourage 10,000 conference attendees to interact with your brand more than once, in a positive way, to improve your brand recognition.

The Solution.
Select the two colors from your company’s logo that are best for branding and create decals in those colors. Number the two sets of colored decals sequentially (1 through 10,000) to match the other (i.e. a purple #1347 would match with a white #1347).

Upon arrival at the conference, attendees are given a decal to wear on their clothing. When one decal wearer finds another wearing the corresponding numbered decal, the two report in tandem to your booth for a befitting GPS navigation system or WiFi detector. Winners, along with what they won, should be announced over the conference hall speaker to keep interest. A promotion such as this one allows you to take advantage of lengthy conference hours and reach your audience more than once a day.

[BF18724] Portable GPS Auto Navigation System

Brand Fuel Case Study 129
The Challenge.
Reinvigorate perception of a brand to its clients and employees following emergence from corporate bankruptcy or public debacle.

The Solution.
Develop a wide-ranging line of the newest promotional products that specifically caters to a target audience (clients, families, shareholders, media). Using these products, power a new emphasis on sales growth, employee recognition, and client appreciation programs. The emphasis placed on these programs will help renew excitement, thus reinvigorating brand perception nationwide.

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