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Brand Fuel Case Study 207
The Challenge.
Build morale internally. Get your employees involved in something that is more fun than being velcroed to their monitors. Create an outlet to get them together that also adds value to the company and community.
The Solution.
Take on interesting and fun service projects in your community. Give employees paid time to do this good work. Give them a t-shirt they can wear while they are giving back. Be sure the t-shirt design exemplifies the effort so it can be worn proudly.
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Brand Fuel Case Study 122
The Challenge.
Generate high attendance rates for a tour of your company. As cost effective rent has it, your company is not on Main Street USA. How do you herd folks to your off-the-beaten-path location?
The Solution.
Peanut butter & jelly…salt & pepper…who wants one without the other? Send prospects a “pair mailer” with only one part of a set. In order to get that item’s counterpart, a visit to your office is required. Provide limo rides for the first handful of affirmatives and make sure to feed the cattle.
Great examples for the mailer include:
Parking pass > Companion concert ticket.
Windshirt > Wind pant.
Luggage tag > Travel Bag.
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Brand Fuel Case Study 123
The Challenge.
Beef up your organization’s internal customer service. Implement a campaign that is fun, educational and inspires improvement in a positive way.
The Solution.
Provide employees with toolboxes imprinted with “Your Co. customer service tool box.” Inside the box, add an imprinted Leatherman tool or the like to reinforce the message. Further enhance the campaign by inserting customer service or sales manuals and any other information designed for training purposes.
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Brand Fuel Case Study 124
The Challenge.
As appealing as it is to see your boss in shorts and taste Poindexter in your IT department’s potato salad dish, these things don’t exactly boost attendance at the company picnic. Promote the event so that they want to come for a change.
The Solution.
Company picnics are meant to be fun and shouldn’t feel like obligations. Increase participation and attendance by catering to employees AND their families. Provide all who attend logoed goodies that enhance connectivity for the day. Items such as water guns and flimsbee flyers are sure to liven up the crowd. Make certain to thank extended family members publicly. Other ingredients to consider: live music, good food, games, boss dunking booth, door prizes, and/or celebrity surprises.
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Brand Fuel Case Study 206
The Challenge.
Talent recruitment is both costly and time consuming. Find qualified new hires without breaking the bank or depleting company resources.
The Solution.
Attract top performers to your organization by way of those already on the company payroll. Develop an internal referral incentive program. Give incentive gifts to employees for leads and if hired, provide a referral bonus. To communicate the referral program, strategically place life-size cutouts around the workplace that encourage employees to refer friends, family, and roommates throughout the year.
   
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Brand Fuel Case Study 204
The Challenge.
Attracting new members to your organization is difficult due to competition and limited time to make an impression to potential candidates. With all of the clutter and that clock ticking, how can you provide a unique, yet cost effective way to provide information candidates need about your organization?
The Solution. Enter the USB Sticky Drive technology that showcases the benefits of joining your organization, as well as provides countless advertising impressions and opportunities for recruitment. Sticky Drive technology features a custom designed interface for viewing documents, pictures, movie clips, listening to music and navigating specified links incorporated in the program. Users can even store their own files. Every time it is used, candidates will be exposed to the marketing applications you have installed on the drive. Reporting and content changing capabilities are also available to the organization. Ideas for applications to include: school fight songs, virtual campus tours, event photos, testimonials, etc.
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