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Brand Fuel Case Study 112
The Challenge.
You have LBS, or Lame Booth Syndrome. No matter how many times you insist that purple and teal are so 1989, your boss refuses to update.
The Solution.
Make your booth interactive and give folks a reason to remember you. Games such as Pop-A-Shot basketball, Spin the Wheel to Win, Twister, or Corn Toss not only drive traffic to your booth, but also act as great icebreakers for sales talk. While participants are waiting in line, have someone from your booth qualify leads. Give away themed and logoed prizes.
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Brand Fuel Case Study 113
The Challenge.
12,000 prospects, a mongo tradeshow floor and competition as far as you can see.
Find a creative way to drive qualified traffic to your booth.
The Solution.
Using Willie Wonka’s clever notion, place a limited number of “golden” tickets inside a custom wrapped, logo molded chocolate bar. Be sure to add information about your services on the wrapper. Winners receive a logoed GPS, Wii, or the like. Non-winners enter data on your Web site or at your booth for 2nd chance prizes.
Tell me more about Brand Fuel's Willie Wonka Chocolate bars
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Brand Fuel Case Study 114
The Challenge.
Drive trade show booth traffic while bypassing traditional mailers and obnoxious telemarketing and target prospects pre-event.
The Solution.
Access attendee hotel rooms via arrangement with concierge and distribute good night sleep masks. Imprint the masks with your booth location and an invitation to stop by the next day to pick up a nice gift, such as a Cutter & Buck or Ogio travel bag. Bags are distributed after the capture of your prospect’s contact information.
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Brand Fuel Case Study 115
The Challenge.
You have a booth that looks great and took an 18-wheeler to deliver. You then build it but will they will come for your new product launch?
The Solution.
Give them the red carpet treatment. Pre-event, mail an invitation to qualified prospects tempting them to stop by your booth. Include a small piece of red carpet and a backstage pass to highlight the Very Important Customer theme. Designate a specific area at the show where only those with passes can go. Have your CEO and other key personnel available in this area for introductions and first glance, pre-launch product show and tell. Provide visitors with new product collateral in a nice branded travel wallet. “Invitation Only” makes prospects feel important and draws quality buyers to your booth.
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Brand Fuel Case Study 116
The Challenge.
With a budget of only $2.50 per giveaway for tradeshow prospects, creativity can get snuffed. Get them buzzing by straying away from the traditional tradeshow gift.
The Solution.
Cut back on the booth expense and host an after-conference social event for select attendees. Invite qualified prospects that stop by your booth by giving them tickets for the social. Offer food, drinks and entertainment at the event. Stream videos about your services and have your CEO thank prospects for coming via a champagne toast. Have the wait staff swoop in, give everyone a champagne glass with your logo on it, and allow prospects to keep the limited edition glasses.
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Brand Fuel Case Study 117
The Challenge.
You’ve got a shoestring event budget and a boss with high-level expectations. Using limited resources, execute a promotion with colossal impact.
The Solution.
They say two heads are better than one. We say the same is true for vendors at a tradeshow. Underwrite the cost of a promotion, such as a scavenger hunt, with vendor partners. For example, provide event attendees with a makeshift passport and challenge prospects to locate partner booths. Passports will be stamped in exchange for contact information at partner vendor booths. After the endeavor is complete, they must return to your booth (home base) for prize redemption. Co-branded giveaways, such as t-shirts, subsidized by partners help offset costs.
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Brand Fuel Case Study 118
The Challenge.
Brand boredom? Use creativity to breathe new life back to your brand.
The Solution.
Large industry shows are a great place to try new things and reintroduce and reinvent yourself. Use a pantone color from your brand and develop a theme around that color. For example, the color “purple” has endless possibilities.
Make your presence at the show be wildly purple. If you have the budget, build a booth that is a huge grape and invite prospects “inside the grape” to see what you have to offer. Serve wine in custom glasses and give away memorable etched wine sleeves to qualified leads. You an even play on the saying, “With wine come truth” or the like.
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Brand Fuel Case Study 202
The Challenge.
Airline restrictions and limited luggage space often prevent trade show attendees from bringing home giveaways. And, of those that pick up your giveaway, many will toss it because it is annoying to carry. How do you ensure that your giveaway makes it beyond tradeshow aisles and back with your prospects?
The Solution.
Put your giveaway on display. When a qualified attendee inquires about your giveaway, offer to mail it to them after the show. This not only allows you to collect contact information and send additional collateral, but it also provides you with an opportunity to impress the prospect by doing what you said you were going to do. Additionally, because your product will be received after the show, you will not be competing for a prospect's attention.
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Brand Fuel Case Study 205
The Challenge. The more people you attract to your booth, the more leads you can drum up. The booth with the most compelling giveaway draws the crowd…. become that booth! The Solution. Hand out a giveaway that makes people stop and ask, “Hey! Where’d you get that?” These items don’t always fit your brand standards and they are often the wacky items your marketing department wants you to stay clear of. However, if the name of the game is to attract as many visitors as possible, it may be worth straying from the norm. A unique giveaway is sure to get people talking and market your booth for you.
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