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10 Reasons To Use Promo Products

When you think about promotional products, some unsavory notions might come to mind: trinkets and trash, tchotchkes, landfill fillers, and gifts for the kids back home.

And although we won’t argue that one man’s trash truly is another’s treasure, we have evidence that no matter what you call them, promotional products are effective marketing tools if used in the right way.

So, Why Use Promotional Products?

1.) Ever seen an old man knock over a little girl just to get a free t-shirt that was tossed into a crowd at a sporting event? Us too. Not right, but hey, people want their promotional freebies. Wearables are a great investment because of the high number of advertising impressions they produce coupled with the length of time folks hang on to them.

2.) Creative and thoughtful gifts make people smile ... and happy campers buy. Consider the unconventional and make sure a gift leaves the impression you hope for.

3.) And they really can make a lasting impression. Dare we say, it is all about impressing. Just ask the person you are in a relationship with. People remember the name of the advertiser on their favorite pen or where the strange blinking cow came from. How's that for ROI ?

4.) Ever worked a little harder so you could win that flat screen TV if the monthly goal was met? They motivate the masses. Incentive gifts encourage employees to work harder and sell more, not to mention they improve morale and create favorable views of the company.

5.) Trade show giveaways are proven traffic builders and great for branding. Attendees will go out of their way to engage in the ritual of adult trick or treating.

6.) Check your drawers at home and work. Look in that memento box circa 1978. Promotional products are utilized long after delivery, which equates to long term branding impact.

7.) They affect brand choices and encourage brand interaction...sometimes without us even knowing it.

8.) Everyone else is doing it... yep, including your competitors. Sales of promotional products jumped 3.5% to $19.4 billion in 2007.

9.) Used as a prospecting tool, promotional products can generate new business and in turn,satisfield customers are likely to refer new business

10.) They improve open, as well as response rates. Add dimension to your mailing. Bulky is better.

Still not convinced? Let the [Brand Fuel experts persuade you.]