Merch Life: The Was, Is and Must Be

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Recently, we shared a presentation at Skucon in Las Vegas that outlined the Was, Is, and Must Be for the Branded Merchandise Industry. We shared hilarious old-school stories of yesteryear, talked about where we are today and crystal balled the branded…

Elevate Your Brand with Impact-Driven Merch 

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When our rocket was learning to fly, we dreamt of our rocket printed on red cape-wearing heroes. We would be in the business of impact. We would champion ethics. From day 1, we pledged to make giving back to our…

Renee’s Top 20 Picks: Double-Duty Drinkware

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Renee Holmes, a.k.a. The “Promo Snob,” here showcasing my favorite multi-functional tumblers and water bottles available to our clients. My picks are either an already established retail brand or are retail-quality, and most def bring that RAZZLE DAZZLE we’re looking…

We’re Proud to be a B Corporation!

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Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.”Brand Fuel has been on an ongoing quest to be…

Nonprofits Looking for Creative Ways to Raise Money: This Blog is for You!

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In 2004, Lance Armstrong’s Foundation, in association with Nike, created the Livestrong bracelets. They sold 80 million bracelets which created over $500 million for cancer research! [Sadly, Lance’s quest for personal gain ruined one of the most inspiring charity-retail partnerships…

Dream Partnerships Emerge when Values, Purpose, and Culture Align

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There’s a special kind of excitement that comes from earning the trust of a large national account. Imagining the impact it will have on your reputation, revenues, growth (both financial and educational), valuation, and team morale is enough to get…

Empowered Women. Empower Women.

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At Brand Fuel, we celebrate diversity in all forms, and we are so proud to have an amazing team of Fuelians, of whom are 60% kicka** women! With a strategy-first mindset, these ladies deliver exceptional work every day. We are…

Home is Where You Hang Your (branded) Hat.

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Leone Redbone, the famous Tin Pan Alley musician known for his dark sunglasses, black tie and cool hats, once said, “Home is where you hang your hat.”And it got us thinking about hats and how perfect they can be…

Brand Fuel’s 12 Tips for Buying Promotional Products

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With 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results…1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!”2. Protect your brand.…

Fan-Boying and Branding with The Avett Brothers

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My lady and I just saw one of our favorite bands, The Avett Brothers. This band is really special for a lot of reasons. Their unique punk rock + bluegrass roots. Their deep sense of brotherhood. They stay true to themselves…

Getting a Grip on Supply Chain Pain

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You’re probably seeing it in your daily lives – you couldn’t find that particular piece of Samsonite luggage for the family summer trip, or you had to wait 3 months to get it. You’re frustrated with back-to-school shopping because GE…

Guide to Marketing Your Online Store

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Marketing Your Online Store Merch ProgramOnline merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts,…