What’s Brand Fuel X?

You already know us as the promo agency with creative branded products that help you drive business and recognize great employees. Let us show you how to deliver those products in an environment that rejects the mundane and hijacks the synapses. Introducing Brand Fuel X – Brand Fuel eXperiences.

As we see it, the only thing better than receiving a great product is connecting it to a memorable experience. And we can help create that experience too!

If you are hoping to generate quality leads by giving away foam stress relievers in the shape of a brain in exchange for business cards placed in a fishbowl, good luck. That tactic is pretty 1996.

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From Swag Lottery Machines to Bravery Tests, onsite coffee to beer tastings, Brand Fuel has developed eXperiences to help you with:

  • Stronger engagement, online and off.
  • Calls to action.
  • ROI analysis.
  • Delivery of your giveaways in a very memorable way.
  • Positive brand connection.

Attendees expect more from your event experience! Delivering on that expectation can be the difference between spending your valuable time talking to unqualified leads to actually interact with your brand – and ultimately buy from you. Anything else is a liability to your brand and a waste of your marketing dollars.

 

Select from our following eXperiences menu:

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The World’s Only SWAG Lottery Machine

It’s the ONLY Surprising, Wondrous, Amazing, Giveaway SWAG Lottery Machine in existence! You will be bewildered and awestruck when your prospects, clients or employees approach this machine, insert a ticket (for data capture), pull the lever, and hear the magical sounds that create a sense of wonderment as individualized swag items get handed through the machine to recipients.

The Swag Lottery Machine has three decorated sides, which can be customized to your brand, and a curtain covering the back. An operator sits inside to hand out the awesome giveaways and work the sounds. With your creative life-size design on the machine, we can attract a crowd of attendees, and while they wait in line, your staff can interact with everyone to tell them your brand story. Don’t have enough people on your event team on-site? We can help you run the machine, so that your employees can focus on face-to-face interactions with your prospects.

Recommended Usage

We recommend using SWAG Lottery Machine when you want to capture data, increase event leads and social media engagement, while leaving a lasting impression that attendees will share on their own social media.

Product Pairings

SWAG Lottery Machine pairs well with an old school item – such as a book, record, CD, etc. – and giveaways with your brand. This is great for bringing both the digital and analog world together! We can procure the giveaways for you.

Timeline

Original SWAG Lottery Machine: two weeks

Custom, mobile SWAG Lottery Machine: four to six weeks

Pricing

Original Machine $1,000 rental for first day. $450 for each additional day. If desired, operator may be supplied for $40/hr. Includes delivery and pick-up within 100 miles of RTP. Additional fees may apply for delivery to locations outside RTP.

Totally custom mobile machine (image below): $5,430

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Optional travel case with wheels: $1,995

Contact us for more information.

Read More on Our Blog

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Test of Bravery



We do not think consumers trust brands these days. And that it is critical to focus on Human to Human (H2H) interaction in order to get to know them and earn their trust. Enter The TEST of BRAVERY, where event attendees have fun aplenty at their own expense as well as get to know AND trust you!

Attendees will get a surprise and delight sensory experience that will get them laughing. They will leave your event with unique branded giveaways + a memorable brand experience.

Recommended Usage

Perfect for indoor or outdoor sales events, tradeshows and employee interaction.  If you are hoping for stronger engagement, to add some fun and mystery to your brand as well as delivery of your giveaways in a very memorable way, you should consider The Bravery Test.

Product Pairings

Anything interactive that is also branded such as an assortment of temporary tattoos, slap bracelets/can coolers, socks on hand, sweatband/wristband, light up bracelet, branded mood ring, something bigger than the hole (ha!), hot/cold packs, micro-touch gloves, flowers (yes, we can brand these with your logo), putty, painting set, hand sanitizer, hand grippers, branded shot glass with a drink inside…

Timeline

3-4 weeks

Pricing

Your full color design on a mobile tradeshow style wall with 1, 2, or 3 openings (Brave, Braver, Braviest/Bravest) + Base AND UPS/FedExable shipping case:  $6250

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Additional Information

Contact Us about setting up a Test of Bravery.

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Make & Bake

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Make & Bake is a wonderful way to get your team, prospects or clients away from the office and devices and get them together for a unique team-building “Maker” experience. With our Make & Bake Event, your team will create their own design AND PRINT their own customized t-shirts while learning the ancient art of screenprinting. And yes, we can call it anything you’d like. Make & Take, for example.

Recommended Usage

Perfect to increase internal productivity and employee connectivity. As well, it is a wonderful client or prospect engagement experience.

Product Pairings

Make & Bake pairs well with short and long sleeve t-shirts, sweatshirts, aprons, bags or even fanny packs. Yes, you can bring the 80’s neon fanny pack back into fashion.

Timeline

Four to six weeks

Pricing

Priced per person and based on apparel you will print. Available for groups of 5-35.

Additional Information

This experience is hosted at Hey Monkey! Design’s studio in Durham, NC. It is available on-site for an additional fee. Email us for a quote and space requirements.

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Brand Libs Game

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Brand Libs is a fun modern twist on Mad Libs. Want to engage with conference speakers? Try brand-libbing their bios. Or try any long-form text that works for you. Mix in a few panels for your own branding messages! We will print your Brand Libs on cardboard display towers, which are easy to set up and transport. Attendees can then use branded sharpies to put fun answers in the blanks for a surprising and hilarious outcome. This can easily translate to a contest over social media which will encourage people to share and will get others interested in your brand.

Recommended Usage

When you want to increase brand recognition and social media engagement. Great for tradeshows where budget is tight and you want to stand out.

Product Pairings

Brand Libs pairs well with a branded Sharpie that your future customer will keep to have a reminder of their experience.

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We also love our Magnetic Word Poetry in cassettes – with your custom chosen words and design! Our custom magnetic poetry will tie in with the creative word theme.

Timeline

Two weeks after receipt of final art.

Pricing

Total for each full color printed, four-cube set: $250

Contact us for templates and more information.

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Taste

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Smell and taste are closely connected to our memories – just one sniff or even a small taste and we are transported back in time. Create a memory that your employees will be savoring for years to come. During this team-building experience, we often travel to a maker’s location and hear about their process while tasting their food/beverage. Think breweries! Coffee houses! Chocolate Factories! Wineries! Bakeries! This experience further captures the support local movement. Not only support local businesses, but also hear the story behind their product.

Recommended Usage

Great for internal productivity or to create an exclusive experience for key employees, customers, or prospects.

Product Pairings

Coffee mugs, water bottles, glassware, custom coffee packaging, t-shirts and more. Have a local food or beverage business in mind? Let us ease your workload and set the whole event up on your behalf.

Timeline

Four- six weeks

Pricing

$25-$100 per person, depending upon menu and giveaway selections

Additional Information

We can bring many tastings to your location; contact us for more information.

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BrandGood

Can you save the world with promotional products? We think so.

From the literacy program in desperate need of books to the local children without shoes or lacking food, there are numerous ways to make a difference with the help of promotional products. At Brand Fuel, we call this the business of benevolence or “BrandGood.”

“Brand” and “Good” are two simple words that when combined, create a new way for organizations to brand themselves and help the communities in which they serve.

And we can set up wellness/team-building activities for you to support your community!

How it Works

  • Discuss a team-building opportunity with your Human Resources Dept. or Wellness Team.
    1. Determine where you want to make a difference in your community
    2. Consider assistance that aligns with your company and its goals
  • We will work with nonprofits to coordinate team-building activities that support the cause.
  • Use co-branded products to encourage participation, recognize volunteers as well as provide a lasting memory of the BrandGood activity.

What’s ROX? Return on eXperience!

  • Do something wonderful and important in the community
  • Improve morale (and hopefully productivity)
  • Strengthen employee loyalty
  • Get employees to know each other outside of the office

Product Pairings

T-shirts, picture frames (insert photos of event!), can coolers, water bottles, hats, and sunglasses (for outdoor events), and so much more.

Timeline

3-6 weeks

Pricing

$500 – $1500. We can assist with events onsite at your location of a more fun meeting place, like a brewery or coffeehouse where we can pair a TASTE event with BrandGood. We encourage you to work to donate volunteer hours and offer a monetary donation to the nonprofit as well.

Contact us for more information.

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