Make Your Project PHYGITAL

Tie branded merchandise to a digital destination to drive meaningful, measurable engagement.

PHYSICAL - Your customized gift or branded merchandise + DIGITAL - Campaign landing page or digital destination of your choice

“Phygital” is the marriage of physical and digital marketing.

When you give branded merch to your customers and employees, engagement doesn’t need to end.

Brand Fuel offers you a turn-key Phygital Campaign solution.

From meaningful giveaways to impactful digital execution. This equates to a higher return on engagement (ROE) as well as ROI.

Here’s how a custom phygital campaign can help you stand out in a sea of sameness:

  • Proven eyes on marketing content

  • Capture valuable contact data from your prospects

  • Inspire greater participation in market research

  • Follow up creatively with prospects to close a deal

  • Thank referral partners

  • Build a deeper connection with employees

What happens when someone receives a phygital gift?

phygital-process

We'll help you incentivize engagement ONLINE by offering exclusive merch when they respond to a survey, sign up for a webinar, zoom, or demo or refer someone!

Brand Fuel is a great partner. With them, the sky's the limit. You can integrate Brand Fuel into any marketing project. From developing an one-of-a-kind direct mail campaign for prospecting to showing customer appreciation while also featuring a company’s CSR strategy! Not only did Brand Fuel help us achieve our goals every time, we also had so much fun working with them!

— Senior Marketing Manager at LexisNexis

Use Cases

  • Customer onboarding
  • Product launch
  • Product implementation
  • Customer milestones
  • Virtual event engagement
  • Survey enhancement
  • Donor support
  • Employee onboarding
  • Company milestones
  • Employee anniversaries
  • Creative prospecting
  • Customer & employee appreciation
  • Direct mail ROI
  • Event Traffic Builders

Ready to get PHYGITAL?

Contact us to put together a unique campaign with branded giveaways, digital content, and online interactivity.

  • Estimate how many people we will send engagement kits to.
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