Getting a Grip on Supply Chain Pain

Published On
You’re probably seeing it in your daily lives – you couldn’t find that particular piece of Samsonite luggage for the family summer trip, or you had to wait 3 months to get it. You’re frustrated with back-to-school shopping because GE…

A Social Enterprise Partnership

Published On
Note: We admit that ~30% of promotional merchandise is junk. And one of our brand promises is to do all we can to ensure that what you buy from us does not end up as brandfill – your brand in…

A Guide to 45 Unique Event eXperiences

Published On
Now that we are seeing a resurgence of corporate event activity, it’s time to start thinking about how you will make your event enticing, educational, sharable, participatory, memorable and/or fun. We know you are getting great giveaways that are on-brand,…

Press Release: Eric Granata, Technologist, Joins Brand Fuel

Published On
Eric Granata, CAS, will join Brand Fuel as Chief Technology Officer to assist with the company’s growth. Eric will be invested in expanding the Brand Fuel’s Online Store Programs, Marketing and Business Development initiatives and Cyber Security enhancement.Eric worked…

The Fable of The Fifth Hammer & Diversity

Published On
The Fable of The Fifth Hammer & DiversityThere is an ancient fable we want to believe. According to the tale, Pythagoras, the Greek philosopher, purportedly discovered the secret of harmony when he came across five blacksmiths hammering in a…

The Power of Volunteerism

Published On
The Power of VolunteerismIn our interview process, we ask a lot of questions intended to get down to the nitty gritty of who someone really is.If you were 80 years old, what would you tell your children?What…

Brand Fuel’s Sustainability Pledge + Initiative

Published On
At Brand Fuel, we are questioning and addressing not only how we deal with local and global sustainability but also how our industry will deal with this in coming years; and what this means from our supply chain to our…

Guide to Marketing Your Online Store

Published On
Marketing Your Online Store Merch ProgramOnline merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts,…

Brand Style Guidance

Published On
The best brands are memorable because they are consistent. When you see a person wearing a t-shirt with a big red mouth and tongue imprint and you recognize it, The Rolling Stones earn a branding gold star.Did you think,…

Lessons Learned During the Pandemic

Published On
Here are some of the things we learned along Pandemic Way. In business. In family (because nothing is more important). In Music (cause we love music!). In community (we love that too).BUSINESSNecessity is the mother of invention. New…

Are You Kitting Me?

Published On
Reaching your WFH audience has never been more important.When Covid-19 blindsided the world (and the Branded Merchandise Industry), clients had to decide whether they wanted to try and stay in touch with their audience(s) during the uncertainty. But soon,…