We’re Proud to be a B Corporation!

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Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.”Brand Fuel has been on an ongoing quest to be…

Nonprofits Looking for Creative Ways to Raise Money: This Blog is for You!

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In 2004, Lance Armstrong’s Foundation, in association with Nike, created the Livestrong bracelets. They sold 80 million bracelets which created over $500 million for cancer research! [Sadly, Lance’s quest for personal gain ruined one of the most inspiring charity-retail partnerships…

Dream Partnerships Emerge when Values, Purpose, and Culture Align

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There’s a special kind of excitement that comes from earning the trust of a large national account. Imagining the impact it will have on your reputation, revenues, growth (both financial and educational), valuation, and team morale is enough to get…

A Social Experiment.

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We are excited. We signed on to support the world’s largest face-to-face creative community, CreativeMornings. We are long time, 3rd or 4th Friday of every month, show up early and stay late, community members, but now we get to call…

The Hottest NEW Tumbler!

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I saw this one coming a mile away! The Stanley Adventure Quencher 40 oz Tumbler, aka “The Quencher” is the hottest tumbler in our industry this year. This massive stainless-steel tumbler that’s been all over my TikTok FYP for months…

Brand Style Guidance

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The best brands are memorable because they are consistent. When you see a t-shirt with a big red mouth and tongue imprint and you recognize it, The Rolling Stones earn a branding gold star.Did you think, “Spotify” after seeing…

Empowered Women. Empower Women.

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At Brand Fuel, we celebrate diversity in all forms, and we are so proud to have an amazing team of Fuelians, of whom are 60% kicka** women! With a strategy-first mindset, these ladies deliver exceptional work every day. We are…

#1 in Social Media for Our Industry!

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We are thrilled and humbled to have earned the top spot on PPAI’s #Online18: Promo’s Best Organizations On Social Media list.But beyond the really wonderful recognition, it was what the good people at PPAI said about us that truly…

Focus on the Ability, Not the Disability

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Recently, I saw our latest merch campaign on the corner of the (other, co-President of Brand Fuel) Danny’s desk. I was blown away by the sharpness of the brightly colored mixed glasses and its fantastic backstory. The funny introspective laser-engraved…

What Does Your Drink Choice Say About You?

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If you survey bartenders and servers, they will agree that there are as many beverages as there are personalities, and your drink of choice can say a lot about you and your personality. A “go-to drink” can say just as…

Letter to Staff: Year-End Reflection by Co-President, Danny Rosin

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Brand Fuelians,As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all.When people ask me how Brand Fuel is doing, you’d think that I would reply with something…