Riddle Me This! Musings on Customer Relationships

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After a decade in the Promo business, there isn’t a situation I haven’t encountered—volcanic ash delaying a dated event delivery. A shipping crisis I haven’t faced: “We will have to ship this to the Starbucks closest to your conference center!…

Best Places Thoughts

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Simply having a dog at work does not breed an awesome culture; matter of fact, it might bring fleas. Trying to have a “Best Place to Work” really isn’t about all the stuff. Not the free ice cream. Not the…

Be Brave

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Buyers today are tired of the ordinary; they want an experience and to be entertained. Every year, Brand Fuel brings a mantra to life for our sales team. For example, we were all about the overused but still important, “Be…

How to Manage an Irate Client

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“Speak when you are angry and you’ll give the best speech that you will ever regret.” I was inspired to write this post because of an awful situation involving an upset client and one of our talented staffers who was…

Then and Now

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When Brand Fuel business partners and friends, Robert Fiveash and Danny Rosin, were casually talking about how they used to approach the promotional products market using the tools available in the industry almost 20 years ago, their list grew. And…

Decoration Methods

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Often, just slapping your logo on any product shortchanges your ability to meet your objectives. And often, it’s off-brand.We will help you connect with your fans and those you desperately want to become fans by guiding you to the…