Your Logo Has No Meaning.

A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers.   First, a little…

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Greatest Places to Work Recipe: Our People

We are so honored to be recognized as one of the “Greatest Place to Work.” The recipe for Brand Fuel’s culture is our people who are caring, irreverent, creative, fun,…

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At Brand Fuel, We Believe…

…in combining creativity with commitment. We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow…

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Listening. The Most Powerful Skill In Marketing.

Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening: Q-Tip 1: Keep an open…

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How to Create an Emotionally Secure Workplace

Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have…

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Old Business v. New Business: 27 Changes

From globalization to technology, today’s successful companies are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in business and I’ve found that comparisons with old…

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Sprinkling Kindness at High Five Conference

Try to do good in this world not out of fear of hell or reward of heaven but because it feels better not to be a jackass. No doubt we…

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Your favorite t-shirt = ruined

When Kurt Cobain showed up in a Mudhoney T-shirt, I couldn’t get to the record store fast enough to get my hands on their CD. When Jason Isbell rocked a…

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About Those Conference Calls and Icebreakers

It’s inevitable. It’s like the metal casing from the missing eraser on the end of a pencil rubbing on paper.  On an important conference call, does it bother you when…

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“The Test of Bravery wasn’t your average, run of the mill tradeshow booth…”

Drizzling a melting ice cube across unsuspecting fingertips.  Tickling a wrist with feathers and then quickly smacking on a slap bracelet can cooler.  Gently scraping a spork down an arm…

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