Promotional Products Blooper Reel: “The event planner was mortified…”

Remember the story about the school that ran an anti-drug campaign by printing and distributing “Too Cool to Do Drugs” pencils to students? When the pencils were sharpened, they read…

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A Crash Course in New Decoration on Apparel

You’ve been charged to come up with a sharp, branded apparel item to engage new customers. You want classy but on trend to create maximum impact yet have longevity. How…

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The Riddler

Riddle Me This! Musings on Customer Relationships

After a decade in the Promo business, there isn’t a situation I haven’t encountered—volcanic ash delaying a dated event delivery. A shipping crisis I haven’t faced: “We will have to…

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Best Places Thoughts

Simply having a dog at work does not breed an awesome culture; matter of fact, it might bring fleas. Trying to have a “Best Place to Work” really isn’t about…

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Be Brave

Buyers today are tired of the ordinary; they want an experience and to be entertained. Every year, Brand Fuel brings a mantra to life for our sales team. For example, we…

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How to Manage an Irate Client

“Speak when you are angry and you’ll give the best speech that you will ever regret.” I was inspired to write this post because of an awful situation involving an…

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Then and Now

When Brand Fuel business partners and friends, Robert Fiveash and Danny Rosin, were casually talking about how they used to approach the promotional products market using the tools available in…

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