Conferences and Events

The New Employee Who Shaved a Bald Spot to Win Halloween

Hey, I’m Danny Mahoney and I just started working for Brand Fuel a few weeks ago.After joining, I was incredibly lucky to find out that there were opportunities beyond work that would immerse me into a host of different,…

Be a Time Lord with Event Activation and Branded Merch

Did you know that our perception of time slows down when we experience something new? The novelty of trying new things causes the brain to capture a lot of detail, which makes the encounter seem longer. Maybe that’s why trying…

A Manifesto for Clients: The Future of Promotional Marketing

The future of promotional marketing is bright, but it is facing a shift in values. It is time for us to plan for that shift. Here is how we see the future shaping up, coupled with some promises to you,…

Brand Fuel’s 12 Tips for Buying Promotional Products

With almost 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results…1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!”2. Protect your…

“We should do something.”

An understanding, caring staff, business partner and wife have all given me the time to invest energy into one of the greatest joys of my life, Band Together, the nonprofit I co-founded after the tragedy of 9/11. This force for…

Getting a Grip on Supply Chain Pain

You’re probably seeing it in your daily lives – you couldn’t find that particular piece of Samsonite luggage for the family summer trip, or you had to wait 3 months to get it. You’re frustrated with back-to-school shopping because GE…

A Guide to 45 Unique Event eXperiences

Now that we are seeing a resurgence of corporate event activity, it’s time to start thinking about how you will make your event enticing, educational, sharable, participatory, memorable and/or fun. We know you are getting great giveaways that are on-brand,…

It has been 40 years. These are the First 2 Hours of MTV + Some Musings.

Music is a part of the fabric of Brand Fuel. It’s a core reason why Robert Fiveash, my friend of 40 years and business partner of 23, and I remain so connected. Music has inspired us to be more creative,…

What is the Future of Promotional Marketing?

The promotional marketing industry has seen 3 defined eras. Era 1: From the time The Bill of Rights was ratified through ~1999. This was the golden age of printed catalogs with obvious pricing codes. There was a time when you…

A Virtual Team Building eXperience. Thoughts from the Newbie…

Let me start by sharing that I’m new to the Brand Fuel family and to the promotional product industry. Early on, I made a goal to be completely open to ANYTHING that’s thrown my way at my job. Working in…

Listening. The Most Powerful Skill In Marketing.

Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening:Q-Tip 1: Keep an open chair in your meetings to represent your customer.Your customer…

Sprinkling Kindness at High Five Conference

Try to do good in this world not out of fear of hell or reward of heaven but because it feels better not to be a jackass. No doubt we all agree that the world needs more kindness right now.…