Elevate Your Brand with Impact-Driven Merch 

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When our rocket was learning to fly, we dreamt of our rocket printed on red cape-wearing heroes. We would be in the business of impact. We would champion ethics. From day 1, we pledged to make giving back to our…

Comparing The Taylor Swift & YETI Brands

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In the vast landscape of pop culture and consumer brands, two names stand out for entirely different reasons – Taylor Swift and YETI. On the surface, these two entities couldn’t be more distinct, yet a closer look reveals that they…

Renee’s Top 20 Picks: Double-Duty Drinkware

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Renee Holmes, a.k.a. The “Promo Snob,” here showcasing my favorite multi-functional tumblers and water bottles available to our clients. My picks are either an already established retail brand or are retail-quality, and most def bring that RAZZLE DAZZLE we’re looking…

We’re Proud to be a B Corporation!

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Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.”Brand Fuel has been on an ongoing quest to be…

Empowered Women. Empower Women.

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At Brand Fuel, we celebrate diversity in all forms, and we are so proud to have an amazing team of Fuelians, of whom are 60% kicka** women! With a strategy-first mindset, these ladies deliver exceptional work every day. We are…

Focus on the Ability, Not the Disability

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Recently, I saw our latest merch campaign on the corner of the (other, co-President of Brand Fuel) Danny’s desk. I was blown away by the sharpness of the brightly colored mixed glasses and its fantastic backstory. The funny introspective laser-engraved…

What Does Your Drink Choice Say About You?

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If you survey bartenders and servers, they will agree that there are as many beverages as there are personalities, and your drink of choice can say a lot about you and your personality. A “go-to drink” can say just as…

Letter to Staff: Year-End Reflection by Co-President, Danny Rosin

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Brand Fuelians,As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all.When people ask me how Brand Fuel is doing, you’d think that I would reply with something…

The Death of the (Old School) Award

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What you are about to read will rattle some cages. For the record, it’s not lost on me that we are in the business of recognition. We’ve been involved with designing and selling hundreds of thousands of awards made of…

Noah’s Ark: What Would You Bring?

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The story of Noah’s Ark is so captivating to me. Noah had an impenetrable belief system. He was pretty much the first person to get an informal degree in planning and project management. He had vision. And undeniable hope.Yet,…

Brand Fuel’s 12 Tips for Buying Promotional Products

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With 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results…1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!”2. Protect your brand.…