What Does Your Drink Choice Say About You?

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If you survey bartenders and servers, they will agree that there are as many beverages as there are personalities, and your drink of choice can say a lot about you and your personality. A “go-to drink” can say just as…

Letter to Staff: Year-End Reflection by Co-President, Danny Rosin

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Brand Fuelians,As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all.When people ask me how Brand Fuel is doing, you’d think that I would reply with something…

The Death of the (Old School) Award

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What you are about to read will rattle some cages. For the record, it’s not lost on me that we are in the business of recognition. We’ve been involved with designing and selling hundreds of thousands of awards made of…

We’re Proud to be a B Corporation!

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Change is afoot. And we’re thrilled! After 24 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.”Brand Fuel has been on an ongoing quest to be…

Noah’s Ark: What Would You Bring?

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The story of Noah’s Ark is so captivating to me. Noah had an impenetrable belief system. He was pretty much the first person to get an informal degree in planning and project management. He had vision. And undeniable hope.Yet,…

Brand Fuel’s 12 Tips for Buying Promotional Products

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With almost 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results…1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!”2. Protect your…

A Social Enterprise Partnership

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Note: We admit that ~30% of promotional merchandise is junk. And one of our brand promises is to do all we can to ensure that what you buy from us does not end up as brandfill – your brand in…

Brand Fuel’s Sustainability Pledge + Initiative

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At Brand Fuel, we are questioning and addressing not only how we deal with local and global sustainability but also how our industry will deal with this in coming years; and what this means from our supply chain to our…

Lessons Learned During the Pandemic

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Here are some of the things we learned along Pandemic Way. In business. In family (because nothing is more important). In Music (cause we love music!). In community (we love that too).BUSINESSNecessity is the mother of invention. New…

Are You Kitting Me?

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Reaching your WFH audience has never been more important.When Covid-19 blindsided the world (and the Branded Merchandise Industry), clients had to decide whether they wanted to try and stay in touch with their audience(s) during the uncertainty. But soon,…

Show the Love with a Message in a Bottle

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In our newfangled internet age, anyone can get what they need with a search engine, a finger to click, and a credit card. Harder to experience is an intimate connection and a purchase with real heart. To discover a one-of-a-kind…