Giving is a gateway to great engagement.
Charity FUEL eXperiences combine your branded merch with community causes to produce impactful outcomes. Engage with your audience on a personal level, online and off through PHYGITAL* campaigns.
CAUSE MARKETING & COMMUNITY BUILDING THROUGH ORIGINAL ART & BRANDED MERCH.
*Phygital: Interactions that engage audiences across digital platforms and physical spaces.
Our Charity FUEL Program
Our branded giveaways will be connected to supporting non-profits that your audience cares about. Create genuine engagement (with personalized video!), increase impressions, and support important causes: Environment, Animals, Education Health, Human Services, and Art.
How Charity FUEL works.
Step 1
Work with Brand Fuel on great branded giveaways for direct mail or events.
Step 2
Drive traffic to your website or microsite we will build.
Step 3
Give your audience an opportunity to choose from over 300 charitable impacts using a code or custom password.
How Charity FUEL works with a hand-crafted art campaign!
Step 1
- Work with Brand Fuel on great branded giveaways for direct mail or events.
- Compliment the giveaway with a hand-crafted segment of art that is connected to a bigger piece of an original themed painting.
- The back of each piece of art will indicate a website and specific code they enter on the site.
Step 2
- Drive traffic to your website or we will build a microsite with a call to action video from you.
- Recipient will use the code on the back of the art to choose charity impacts that matter to them (Environment, Animals, Education, Health, Human Services, Art).
Step 3
- After selection, a new page will open for the Great Reveal!
- Your customer/client gets to see the full art piece, with their piece highlighted as well as receive a custom message from you.
- Recipients can respond with photos, video or comments after. These can be public or private.
About the Artist
Tola Oguntoyinbo, a good friend to Brand Fuel, lives in Chapel Hill, NC has been painting for close to 25 years. He is a graduate of the Groton School with an undergraduate degree from UNC and a Master’s degree from UNC’s Hussman School of Journalism and Media where he was a Park Fellow. He is currently the founder of ShineBiG Feedback. To see more, go to babatola.com.
Outcomes
- Genuinely engage with your audience
- Align branded giveaways with giving back
- Increase response rates
- Highlight charities you or your audience cares about
- Generate valuable audience-driven content
- Identify and recognize brand advocates
- Enhance digital strategy
- Cultivate community and build loyalty
- Help charities
- Multiple PHYGITAL* Touchpoints
- Client sees 3X ROI
Interested in Charity FUEL for your organization?
Contact us to put together your unique campaign of branded giveaways, digital content, and online interactivity with a core give-back to community component.