Our Commitment to Social Responsibility and Ethical Business Practices

Brand Fuel is guided by the highest ethical expectations of our clients. As a Certified B Corp, we are one of only ~5,000 businesses committed to using our business as a force for good.

In addition to our standards for the quality and safety of the products we sell, we are also committed to assuring that our manufacturing processes respect the rights of individuals who help make our products while also protecting the environment in which they work.

Brand Fuel will comply with all applicable laws, and we will conduct business in an ethical, responsible manner. We expect the same commitment from vendors that provides Brand Fuel products as a manufacturer, importer or supplier. We also expect our suppliers to maintain procedures to ensure continual compliance and open their factories and records for audits by Brand Fuel’s staff or qualified 3rd party organizations.

Brand Fuel has adopted the following Code of Conduct:

Legal Compliance

All laws and regulations in the country of business and manufacture shall be complied with; this includes legislation on product quality, product safety, labor and employment, health and safety, supply chain security, and the environment.

Product Safety

We will comply with all applicable laws and regulations regarding safety of products we sell. We will meet applicable recognized voluntary industry standards for our products and processes.

No Abuse of Labor

We will not use any form of forced labor, including indentured, prison, bonded or slave labor. We will not use physical or verbal harassment or abuse to discipline employees.

No Child Labor

We will not use child labor. We will comply with all minimum age provisions of applicable laws and regulations.

Freedom of Association

We respect the rights of employees to associate or organize without fear of reprisal or interference. If employees are represented by an organization recognized under law, we respect the right to bargain collectively.

No Discrimination

We will not discriminate in hiring and employment practices on the basis of age, nationality, race, religion, social or ethnic orientation, gender, sexual orientation or disability.

Hours and Wages

We will comply with all applicable wage, work hours, hiring, benefits, and overtime laws and regulations. In the absence of law in a particular location relating to product safety, labor, employment, environment or working conditions, the spirit and intent of these policies shall be met.

Workplace Conditions

We will provide a safe, healthy and secure workplace. We will abide by all applicable laws and regulations for safety and health. Proper sanitation, lighting, ventilation and fire safety protection will be provided. We also commit to having fun in our places of work.


We abide by all applicable environmental laws and regulations. We will manage our environmental footprint to minimize the adverse impact on the environment. We will manage our energy, water and waste systems for maximum efficiency and minimal adverse impact on the environment.

Subcontractors and Sources

We require all businesses that support our business as subcontractors, manufacturers or sources of goods to comply with all of the same policies stated in our Code of Conduct policy. All subcontractors and vendors are required to comply with all applicable and national laws. We expect those businesses to develop and implement internal business procedures to ensure compliance with our policy.


We pledge to communicate this Code to our staff continually so that is understood and we achieve adherence. We will hold our team accountable. For your and our peace of mind.

Brand Fuel’s adoption of this Code of Conduct is a demonstration of our sincere commitment. It serves as a guide to conducting business decisions and choosing our relationships. We pledge to update this Code and make it actionable and a source of pride.

Justice, Equity, Diversity & Inclusion (JEDI)

Our policy and philosophy can be found here.