How do you get your message out to the masses at an event when your main touch point is a single location booth amidst the masses and a gazillion distractions?
It's tough to stand out in a crowd, but one sure-fire way to draw traffic is by handing out a quality t-shirt that attendees will actually want to wear. Add a nice branding touch by having the shirts individually folded, rolled and banded with a custom silicone bracelet prior to the event.
The bracelet is then your customer’s VIP entry into a fun after hours event, where you can talk shop and promote your brand a bit more over complimentary cocktails. Win, win! Increase numbers by offering to make a donation to a nonprofit to amplify corporate social responsibility. Talk about brand power at the event and long after.