Historically, digital marketing efforts and your direct mail open rate has been unacceptably low.
How can you crank it up to 11 and create the engagement you need?
Flat mail is just that. Flat. Use dimensional or creative packaging that will create interest and ultimately, a higher open rate. We like to say that “bulky is better.”
With that in mind, include products that tie in with your marketing message. Colored packaging enhances the brand. Consider an Affinity Program with a mailing campaign to build suspense consistently as well as deliver marketing information about your new offerings.
Yes, there is an added cost to this. But do the simple math:
Annual revenue after your expenses from average new client: $25,000
OPTION 1: 1000 pcs of flat direct mail with print collateral: $1,250 with 2% engagement rate = $500,000 in sales - $1,250 investment = $498,750 in net profit
OPTION 2: 1000 pcs of bulky direct mail with print collateral: $9,000 with 5% engagement rate = $1,250,000 in sales - $9,000 investment = $1,241,000 in net profit