In 2004, Lance Armstrong’s Foundation, in association with Nike, created the Livestrong bracelets. They sold 80 million bracelets which created over $500 million for cancer research! [Sadly, Lance’s quest for personal gain ruined one of the most inspiring charity-retail partnerships and fundraisers ever.]
In 1917, The Girl Scouts created their first fundraiser in a high school cafeteria in Muskogee, OK. Girl Scout Cookie fundraising is impressive, selling 200 million boxes a year to gross $800 Million in annual sales!! It is the largest girl-led entrepreneurial program in the world. Importantly, proceeds stay in local communities.
Launched in 2017, The “This Shirt Saves Lives” T-shirt fundraising campaign for St. Jude Children’s Research Hospital was introduced. The shirt is worn and promoted by celebs like Lainey Wilson, Cody Johnson, Kelsea Ballerini, Jelly Roll & hundreds of others. Over 1 million shirts have been sold through a $19 monthly donation commitment. This equates to over $14 million raised!! Through these funds, St. Jude has helped increase the overall childhood cancer survival rate from 20% to more than 80% – with no plans to stop until no child dies from cancer.
And now, at Brand Fuel, we are asking ourselves the question, “Can we be a part of creating the next Livestrong bracelet, Girl Scout cookie or ‘This Shirt Saves Lives’ campaign?” We’re fortunate enough to manage global nonprofit merch programs through our online store program for amazing nonprofits like:
…to name a few. We’ve got a talented team excited to lead the fundraising strategy. And as a certified B Corp that has a focus to help nonprofits with stronger impacts and outcomes, we have the desire.
Importantly, we have partnerships with brands, manufacturers, design teams, and distribution centers to help nonprofits with branding and fundraising impact. We also understand the language of the nonprofit sector. We have started nonprofits and we proudly serve on boards and committees. We want to help your nonprofit organization dream big through cause-marketing fundraising strategies. We believe the potential is massive.
So, join our team and let’s dream unconventionally. What product and/or design would your nonprofit’s fans purchase/invest in? Let us build a collection for you accompanied by a creative engagement strategy. We call this, “Merch for Good.”
We exist to help grow impact-driven organizations. Let us work with you on product, design, messaging, product engagement, cause-marketing campaign creation in a clever, memorable, marketable way, etc. We want to help create a new revenue stream and propel your purpose to the world!
Here are some cause marketing blogs to get your creative team’s big hearts beating and brains percolating:
Reach out to us and get a Merch for Good conversation started: firstname.lastname@example.org
THANK YOU for choosing us to put a little fuel into your nonprofit!