Have you ever thought about every single possible person who might come in contact with your organization’s branded merchandise? You haven’t? That’s OK. We have. Our supply chain consists of manufacturers and decorators that will not take short cuts with your branded gear. And we are happy to provide our clients with supporting documentation.

Giving you peace of mind when you consider everyone who will handle your product you order from Brand Fuel is our brand promise to you.

Our Corporate Responsible Sourcing Policy

Brand Fuel is committed to operating our business and sourcing our products in an ethical and responsible manner. We have adopted a Commitment to Ethical and Responsible Conduct which is recognized by the promotional products industry and covers, among other things, product safety, workplace standards and community focus that exist throughout our global sourcing efforts, production facilities and operating processes.

Brand Fuel believes strongly in providing the safest and highest quality products by focusing on the following key Pillars of Responsible Sourcing:

  • Product Quality
  • Product Safety and Compliance
  • Social Responsibility
  • Environmental Stewardship
  • Supply-Chain Security and Import/Export Compliance

Our Commitment to Providing Our Clients with Safe and Sustainable Products

Brand Fuel acknowledges the need to adhere to established and applicable compliance standards, rules, and regulations for our products. We produce compliant products to promote safety, quality and reliability and we implement industry-approved testing procedures to verify compliance, safety and quality of our products to provide you with greater confidence and protection.

We strive for compliance with all applicable laws and regulations in the United States, including but not limited to those enforced by CPSC and FDA, as well as California Proposition 65:

  • We use only reputable CPSC-accredited 3rd party laboratories for all required testing.
  • As applicable, we will affix Children’s Product tracking labels to toys and children’s products.

We will conduct all mandated testing and certification for General Use Products or Children’s Products:

  • The reports will provide test results in English and in a manner that allows for identification of the product tested by lot and batch, the test(s) conducted, the date of test(s) and testing lab.
  • We will provide copies of all test reports to customers as requested.

We will cooperate with customers' efforts to audit our facilities’ compliance as required.

Our Commitment to Our Customer Partners and their Clients

Brand Fuel has an operating philosophy to exceed the expectations of our clients each and every day. Brand Fuel has established standards for the integrity of our products and processes that demonstrate we are committed to respecting the rights of Individuals while protecting our communities and environment.

Brand Fuel is also dedicated to “Helping Create Positive Client EXperiences” by complying with the applicable laws of each community and to conduct business in an ethical and responsible manner.

Key Product Compliance Regulations

The Consumer Products Safety Improvement Act of 2008 (“CPSIA”)

The CPSIA was signed into law August 14, 2008 to increase toy safety standards and mandate third-party testing of children’s products and toys and other consumer products. This federal law expanded current CPSC (Consumer Products Safety Commission) authority (see: www.cpsc.gov) and created responsibilities for those who make, distribute and sell consumer products including items intended for children’s usage.

Brand Fuel products meet current CPSIA standards and guidelines so that clients can be confident they are receiving the safest products available in the marketplace. Brand Fuel’s product offerings are primarily designed for general use by adults and are not intended for children age 12 or younger unless specifically stated in product descriptions. However, a company and/or their client, by ordering a specific advertising imprint, may render a product as targeting children by doing the following:

  • Utilizing marketing art. cartoons, content and/or advertising images specifically targeting children; or
  • Normal consumer recognition of a product changes, as it was originally intended, to reach the children’s marketplace because of its imprint, packaging or method of sale or distribution;

Children’s Products Defined

As defined under the CPSIA, a “children’s product” means a consumer item designed or intended primarily for children 12 years of age or younger. In determining whether a consumer product is primarily intended for a child, the following factors will be considered:

  • A statement by the manufacturer about the intended use of the product, including a label on the product if such statement is reasonable.
  • Whether the product is represented in its packaging, display, promotion or advertising as appropriate for use by children.
  • Whether the product is commonly recognized by consumers as being intended for use by a child.
  • Logo and/or imprint are utilized on a product to specifically target children.

Children’s Product Tracking Labels

Brand Fuel requires tracking labels on all Children’s Products. The CPSIA requires that Children’s Products have permanent labels on the product and its packaging, to the extent practicable, that will determine:

  • Location and date of production of the product.
  • Whether the product is represented in its packaging, display, promotion or advertising as appropriate for use by children.
  • Production information (including batch, run number, or other identifying characteristic).
  • Other information needed to determine the specific source of the product.

California Proposition 65 (“Prop 65”)

California’s Safe Drinking Water and Toxic Enforcement Act of 1986, also known as Prop 65, requires a warning notice on products that contain substances and chemicals identified by the State of California to cause cancer or reproductive toxicity. Currently, over 1,000 chemicals are on California’s list of hazardous substances and chemicals and that list can be found at https://oehha.ca.gov/proposition-65.

In the event a product requires Prop 65 labeling and we are informed by our client that the order will ship to California, Brand Fuel will label the product free of charge. There are several different formats for the Prop 65 warning label, but Brand Fuel will typically use the following “short form” label that has been approved by the State of California and its Office of Environmental Health Hazard Assessment to cover risks of exposure to substances that can cause cancer and reproductive harm: https://www.p65warnings.ca.gov/

If any of our customers have specific Prop 65 labeling requirements, please advise us and we will use our best efforts to accommodate you.