BrandGood

Is Brand Merchandising Dead?

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Storyteller, Podcaster, Marketer, Commonsku’s Chief Content Officer, and long-standing friend and mentor to Brand Fuel, Bobby Lehew, put his brain on WiFi and shared with creative abandon. We hosted Bobby for an exclusive event and here are our top 10…

Reflecting on the Spirit of Giving

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This holiday, our caring team and clients shared their favorite nonprofits as part of our holiday gift campaign, and we’re truly appreciative of those who participated. The responses we received highlighted a diverse range of causes, working tirelessly to make…

Takeaways from B Corp conference (BLD SE 2023)

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At Brand Fuel, we believe in the power of community and business as a force for good. As new kids in the B Corp community, we were thrilled to support the first in-person BLD (B Corp Leadership Development) Southeast! BLDs (pronounced “builds”) are all-day…

We’re Proud to be a B Corporation!

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Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.”Brand Fuel has been on an ongoing quest to be…

Dream Partnerships Emerge when Values, Purpose, and Culture Align

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There’s a special kind of excitement that comes from earning the trust of a large national account. Imagining the impact it will have on your reputation, revenues, growth (both financial and educational), valuation, and team morale is enough to get…

#1 in Social Media for Our Industry!

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We are thrilled and humbled to have earned the top spot on PPAI’s #Online18: Promo’s Best Organizations On Social Media list.But beyond the really wonderful recognition, it was what the good people at PPAI said about us that truly…

Letter to Staff: Year-End Reflection by Co-President, Danny Rosin

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Brand Fuelians,As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all.When people ask me how Brand Fuel is doing, you’d think that I would reply with something…

The Power of Volunteerism

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The Power of VolunteerismIn our interview process, we ask a lot of questions intended to get down to the nitty gritty of who someone really is.If you were 80 years old, what would you tell your children?What…

Share Our Diversity, Equity and Inclusion (DEI) Plan

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In our all-company meeting, there was consensus that Brand Fuel is an open, welcoming organization. And that we always try to do the right thing, especially when it is hard. Like most businesses, we can and should do better. We…

Alone. So Alone in the Office.

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After 2 months, Brand Fuelians started coming back to showrooms and offices, in shifts, with masks and all of the antimicrobial pens and hand sanitizer one can muster. But before this long-awaited reunion, we had one warrior who went in…