Your Logo Has No Meaning.

A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers.   First, a little...

Your favorite t-shirt = ruined

When Kurt Cobain showed up in a Mudhoney T-shirt, I couldn’t get to the record store fast enough to get my hands on their CD. When Jason Isbell rocked a...
Rest in Peace Friend

A Friend Died Recently

I devoted some time to helping his family close the chapter on all of the things he left behind in his home and workspace. As we maneuvered through his personal...