branding

Memories, Milestones, and Momentum: 25 years of Brand Fuel

This past January, when we started working on a blog to recognize 25 years of Brand Fuel, we started with a list of bullet points of our company memories. Our list went super long. Like not worth reading it long.…

What Your Branded Merch Partner Wants You to Know About Your Rebrand

It’s your new logo- the keystone to your rebrand- the new messenger you’re sending out into the world to communicate that your company has ARRIVED! That’s a lot of pressure to put on what is seemingly a very small piece…

Your Logo Has No Meaning. Design Beyond The Logo.

A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers. First, a little clarification. A logo is a graphic element with a name created…

Your favorite t-shirt = ruined

When Kurt Cobain showed up in a Mudhoney T-shirt, I couldn’t get to the record store fast enough to get my hands on their CD. When Jason Isbell rocked a Sound Emporium T-shirt, I spent the next two weeks exploring…

A Friend Died Recently

I devoted some time to helping his family close the chapter on all of the things he left behind in his home and workspace. As we maneuvered through his personal effects in his space, you could feel his presence. And…