Your Logo Has No Meaning.

A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers.   First, a little...

Old Business v. New Business: 27 Changes

From globalization to technology, today’s successful companies are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in business and I’ve found that comparisons with old...