change

A Guideline for Corporate Social Responsibility: Striving for Better

Now that we have more than 2 decades of experience running a business, we realize we still have some work to do in becoming an organization our parents, kids, communities, clients and employees are consistently proud of. So, we crafted…

Vote with Your Dollars: Promotional Products with a Positive Impact

We teach our kids to be kind. To sit with the new kid at lunch. To recycle that milk carton. Company behavior should be no different. Companies should be more than just a place of employment, a place to make…

Listening. The Most Powerful Skill In Marketing.

Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening:Q-Tip 1: Keep an open chair in your meetings to represent your customer.Your customer…

Old Business v. New Business: 27 Changes

From globalization to technology, today’s successful companies are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in business and I’ve found that comparisons with old and new trends can help us all move forward.  Let’s…

A Friend Died Recently

I devoted some time to helping his family close the chapter on all of the things he left behind in his home and workspace. As we maneuvered through his personal effects in his space, you could feel his presence. And…

A Letter to the Brand Fuel Sales Team

Sales Team- Another year is going into the Brand Fuel books so we get to measure ourselves against our past performances and goals. How did you do? If you are excited about your results, what will you do to keep…