culture

Empowered Women. Empower Women.

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At Brand Fuel, we celebrate diversity in all forms, and we are so proud to have an amazing team of Fuelians, of whom are 60% kicka** women! With a strategy-first mindset, these ladies deliver exceptional work every day. We are…

Focus on the Ability, Not the Disability

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Recently, I saw our latest merch campaign on the corner of the (other, co-President of Brand Fuel) Danny’s desk. I was blown away by the sharpness of the brightly colored mixed glasses and its fantastic backstory. The funny introspective laser-engraved…

What Does Your Drink Choice Say About You?

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If you survey bartenders and servers, they will agree that there are as many beverages as there are personalities, and your drink of choice can say a lot about you and your personality. A “go-to drink” can say just as…

Letter to Staff: Year-End Reflection by Co-President, Danny Rosin

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Brand Fuelians,As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all.When people ask me how Brand Fuel is doing, you’d think that I would reply with something…

It’s a Holiday Album Reveal!

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From Elvis Presley to Dolly Parton & Kenny Rogers, from creepy to hilarious, co-founder, Danny Rosin, waxes nostalgic on favorite Holiday Albums from the Brand Fuel showroom in NC:We’ve also created a digital Holiday Playlist for your sugar plum…

A New Vibe for the Virginia Office

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A year or so back, we realized that 8 of the 10 of us in the Virginia office lived in Virginia Beach….but our office was in Norfolk. Imagine the impact on our commutes, our nerves, and the environment if we…

Alone. So Alone in the Office.

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After 2 months, Brand Fuelians started coming back to showrooms and offices, in shifts, with masks and all of the antimicrobial pens and hand sanitizer one can muster. But before this long-awaited reunion, we had one warrior who went in…

Greatest Places to Work Recipe: Our People

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We are so honored to be recognized as one of the “Greatest Place to Work.” The recipe for Brand Fuel’s culture is our people who are caring, irreverent, creative, fun, understanding, team-oriented, dedicated, open, fair, venturesome, kind, optimistic, supportive, and…

At Brand Fuel, We Believe…

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…in combining creativity with commitment.We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow the lawn. We believe useful giveaways with your logo will…

Listening. The Most Powerful Skill In Marketing.

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Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening:Q-Tip 1: Keep an open chair in your meetings to represent your customer.Your customer…

How to Create an Emotionally Secure Workplace

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Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have not always made the best decisions about investing in employees,…