Listening. The Most Powerful Skill In Marketing.

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Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening:Q-Tip 1: Keep an open chair in your meetings to represent your customer.Your customer…

How to Create an Emotionally Secure Workplace

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Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have not always made the best decisions about investing in employees,…

Old Business v. New Business: 27 Changes

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From globalization to technology, today’s successful companies are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in business and I’ve found that comparisons with old and new trends can help us all move forward.  Let’s…

Brand Fuel’s Best Places to Work Q&A

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We thought it would be interesting, and perhaps provoke some creative ideas, for our readers by sharing our responses to some of the questions we have received over the past few years for The Best Places to Work Award. We…

A Friend Died Recently

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I devoted some time to helping his family close the chapter on all of the things he left behind in his home and workspace. As we maneuvered through his personal effects in his space, you could feel his presence. And…

Best Places Thoughts

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Simply having a dog at work does not breed an awesome culture; matter of fact, it might bring fleas. Trying to have a “Best Place to Work” really isn’t about all the stuff. Not the free ice cream. Not the…