Vote with Your Dollars: Promotional Products with a Positive Impact

We teach our kids to be kind. To sit with the new kid at lunch. To recycle that milk carton. Company behavior should be no different. Companies should be more...

Your Logo Has No Meaning.

A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers.   First, a little...
Virtual Swag Results

Virtual Swag! The Making of the Video.

When Danny Rosin first explained Brand Fuel’s Virtual Swag concept, I was immediately drawn in to the unique customer experience. I have been both a booth operator and attendee of...