promotional products

Is Brand Merchandising Dead?

Storyteller, Podcaster, Marketer, Commonsku’s Chief Content Officer, and long-standing friend and mentor to Brand Fuel, Bobby Lehew, put his brain on WiFi and shared with creative abandon. We hosted Bobby for an exclusive event and here are our top 10…

Noah’s Ark: What Would You Bring?

The story of Noah’s Ark is so captivating to me. Noah had an impenetrable belief system. He was pretty much the first person to get an informal degree in planning and project management. He had vision. And undeniable hope.Yet,…

Vote with Your Dollars: Promotional Products with a Positive Impact

We teach our kids to be kind. To sit with the new kid at lunch. To recycle that milk carton. Company behavior should be no different. Companies should be more than just a place of employment, a place to make…

Your Logo Has No Meaning. Design Beyond The Logo.

A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers. First, a little clarification. A logo is a graphic element with a name created…

Virtual Swag! The Making of the Video.

When Danny Rosin first explained Brand Fuel’s Virtual Swag concept, I was immediately drawn into the unique customer experience. I have been both a booth operator and attendee of several trade shows and expos. It can be a pain to…