leadership

Lessons Learned During the Pandemic

Here are some of the things we learned along Pandemic Way. In business. In family (because nothing is more important). In Music (cause we love music!). In community (we love that too).BUSINESSNecessity is the mother of invention. New…

A Guideline for Corporate Social Responsibility: Striving for Better

Now that we have more than 2 decades of experience running a business, we realize we still have some work to do in becoming an organization our parents, kids, communities, clients and employees are consistently proud of. So, we crafted…

Listening. The Most Powerful Skill In Marketing.

Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening:Q-Tip 1: Keep an open chair in your meetings to represent your customer.Your customer…

How to Create an Emotionally Secure Workplace

Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have not always made the best decisions about investing in employees,…

Old Business v. New Business: 27 Changes

From globalization to technology, today’s successful companies are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in business and I’ve found that comparisons with old and new trends can help us all move forward.  Let’s…