Press Release: Eric Granata, Technologist, Joins Brand Fuel

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Eric Granata, CAS, will join Brand Fuel as Chief Technology Officer to assist with the company’s growth. Eric will be invested in expanding the Brand Fuel’s Online Store Programs, Marketing and Business Development initiatives and Cyber Security enhancement.Eric worked…

The Fable of The Fifth Hammer & Diversity

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The Fable of The Fifth Hammer & DiversityThere is an ancient fable we want to believe. According to the tale, Pythagoras, the Greek philosopher, purportedly discovered the secret of harmony when he came across five blacksmiths hammering in a…

The Power of Volunteerism

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The Power of VolunteerismIn our interview process, we ask a lot of questions intended to get down to the nitty gritty of who someone really is.If you were 80 years old, what would you tell your children?What…

Brand Fuel’s Sustainability Pledge + Initiative

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At Brand Fuel, we are questioning and addressing not only how we deal with local and global sustainability but also how our industry will deal with this in coming years; and what this means from our supply chain to our…

Guide to Marketing Your Online Store

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Marketing Your Online Store Merch ProgramOnline merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts,…

Brand Style Guidance

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The best brands are memorable because they are consistent. When you see a person wearing a t-shirt with a big red mouth and tongue imprint and you recognize it, The Rolling Stones earn a branding gold star.Did you think,…

Lessons Learned During the Pandemic

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Here are some of the things we learned along Pandemic Way. In business. In family (because nothing is more important). In Music (cause we love music!). In community (we love that too).BUSINESSNecessity is the mother of invention. New…

Are You Kitting Me?

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Reaching your WFH audience has never been more important.When Covid-19 blindsided the world (and the Branded Merchandise Industry), clients had to decide whether they wanted to try and stay in touch with their audience(s) during the uncertainty. But soon,…

Who is She?

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Have you noticed a new face staring at you, daring your organization to Be Brave on our NEW WEBSITE? She is Jenny Ramone, the younger, tougher sister of punk rock brothers, The Ramones. Well, she’s not really related to the…

Show the Love with a Message in a Bottle

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In our newfangled internet age, anyone can get what they need with a search engine, a finger to click, and a credit card. Harder to experience is an intimate connection and a purchase with real heart. To discover a one-of-a-kind…

What is the Future of Promotional Marketing?

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The promotional marketing industry has seen 3 defined eras. Era 1: From the time The Bill of Rights was ratified through ~1999. This was the golden age of printed catalogs with obvious pricing codes. There was a time when you…