“We should do something.”

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An understanding, caring staff, business partner and wife have all given me the time to invest energy into one of the greatest joys of my life, Band Together, the nonprofit I co-founded after the tragedy of 9/11. This force for…

Fan-Boying and Branding with The Avett Brothers

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My lady and I just saw one of our favorite bands, The Avett Brothers. This band is really special for a lot of reasons. Their unique punk rock + bluegrass roots. Their deep sense of brotherhood. They stay true to themselves…

The 23 Year Itch: We’re Moving!

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After 23 years of working in a Research Triangle office park, our NC office is taking a BIG leap of faith to move 11.8 miles away to The Glenwood South District in downtown Raleigh. And our goosebumps could not stand…

Getting a Grip on Supply Chain Pain

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You’re probably seeing it in your daily lives – you couldn’t find that particular piece of Samsonite luggage for the family summer trip, or you had to wait until early October to get it. You’re frustrated with back-to-school shopping because…

A Social Enterprise Partnership

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Note: We admit that ~30% of promotional merchandise is junk. And one of our brand promises is to do all we can to ensure that what you buy from us does not end up as brandfill – your brand in…

A Guide to 45 Unique Event eXperiences

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Now that we are seeing a resurgence of corporate event activity, it’s time to start thinking about how you will make your event enticing, educational, sharable, participatory, memorable and/or fun. We know you are getting great giveaways that are on-brand,…

Press Release: Eric Granata, Technologist, Joins Brand Fuel

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Eric Granata, CAS, will join Brand Fuel as Chief Technology Officer to assist with the company’s growth. Eric will be invested in expanding the Brand Fuel’s Online Store Programs, Marketing and Business Development initiatives and Cyber Security enhancement.Eric worked…

The Fable of The Fifth Hammer & Diversity

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The Fable of The Fifth Hammer & DiversityThere is an ancient fable we want to believe. According to the tale, Pythagoras, the Greek philosopher, purportedly discovered the secret of harmony when he came across five blacksmiths hammering in a…

The Power of Volunteerism

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The Power of VolunteerismIn our interview process, we ask a lot of questions intended to get down to the nitty gritty of who someone really is.If you were 80 years old, what would you tell your children?What…

Brand Fuel’s Sustainability Pledge + Initiative

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At Brand Fuel, we are questioning and addressing not only how we deal with local and global sustainability but also how our industry will deal with this in coming years; and what this means from our supply chain to our…

Guide to Marketing Your Online Store

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Marketing Your Online Store Merch ProgramOnline merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts,…