Fuel For Thought

We’re Proud to be a B Corporation!

Change is afoot. And we’re thrilled! After 24 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.”Brand Fuel has been on an ongoing quest to be…

Visit Our Showroom

Our showrooms are one of Brand Fuel’s most fun and valuable differentiators. Our showrooms are interactive fun house spaces where we host clients to:Dream about their brands in ways they have never imaginedTest drive branded merchandiseAccess new products…

A Social Experiment.

We are excited. We signed on to support the world’s largest face-to-face creative community, CreativeMornings. We are long time, 3rd or 4th Friday of every month, show up early and stay late, community members, but now we get to call…

The Hottest NEW Tumbler!

I saw this one coming a mile away! The Stanley Adventure Quencher 40 oz Tumbler, aka “The Quencher” is the hottest tumbler in our industry this year. This massive stainless-steel tumbler that’s been all over my TikTok FYP for months…

Brand Style Guidance

The best brands are memorable because they are consistent. When you see a t-shirt with a big red mouth and tongue imprint and you recognize it, The Rolling Stones earn a branding gold star.Did you think, “Spotify” after seeing…

Empowered Women. Empower Women.

At Brand Fuel, we celebrate diversity in all forms, and we are so proud to have an amazing team of Fuelians, of whom are 60% kicka** women! With a strategy-first mindset, these ladies deliver exceptional work every day. We are…

#1 in Social Media for Our Industry!

We are thrilled and humbled to have earned the top spot on PPAI’s #Online18: Promo’s Best Organizations On Social Media list.But beyond the really wonderful recognition, it was what the good people at PPAI said about us that truly…

Focus on the Ability, Not the Disability

Recently, I saw our latest merch campaign on the corner of the (other, co-President of Brand Fuel) Danny’s desk. I was blown away by the sharpness of the brightly colored mixed glasses and its fantastic backstory. The funny introspective laser-engraved…

What Does Your Drink Choice Say About You?

If you survey bartenders and servers, they will agree that there are as many beverages as there are personalities, and your drink of choice can say a lot about you and your personality. A “go-to drink” can say just as…

Letter to Staff: Year-End Reflection by Co-President, Danny Rosin

Brand Fuelians,As we round the corner past a challenging but incredible year, I want to share some introspective thoughts with you all.When people ask me how Brand Fuel is doing, you’d think that I would reply with something…

The Death of the (Old School) Award

What you are about to read will rattle some cages. For the record, it’s not lost on me that we are in the business of recognition. We’ve been involved with designing and selling hundreds of thousands of awards made of…

Danny Rosin Receives TBJ Corporate Philanthropy Award

We want to congratulate co-president, Danny Rosin, for recognition as a “TBJ Corporate Philanthropy Award” recipient!Here’s the Triangle Business Journal interview:Who do you look up to for guidance? My wife, Niccole, and business partner, Robert Fiveash. They have been…

The New Employee Who Shaved a Bald Spot to Win Halloween

Hey, I’m Danny Mahoney and I just started working for Brand Fuel a few weeks ago.After joining, I was incredibly lucky to find out that there were opportunities beyond work that would immerse me into a host of different,…