“We should do something.”

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An understanding, caring staff, business partner and wife have all given me the time to invest energy into one of the greatest joys of my life, Band Together, the nonprofit I co-founded after the tragedy of 9/11. This force for…

Fan-Boying and Branding with The Avett Brothers

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My lady and I just saw one of our favorite bands, The Avett Brothers. This band is really special for a lot of reasons. Their unique punk rock + bluegrass roots. Their deep sense of brotherhood. They stay true to themselves…

The 23 Year Itch: We’re Moving!

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After 23 years of working in a Research Triangle office park, our NC office is taking a BIG leap of faith to move 11.8 miles away to The Glenwood South District in downtown Raleigh. And our goosebumps could not stand…

Press Release: Eric Granata, Technologist, Joins Brand Fuel

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Eric Granata, CAS, will join Brand Fuel as Chief Technology Officer to assist with the company’s growth. Eric will be invested in expanding the Brand Fuel’s Online Store Programs, Marketing and Business Development initiatives and Cyber Security enhancement.Eric worked…

The Fable of The Fifth Hammer & Diversity

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The Fable of The Fifth Hammer & DiversityThere is an ancient fable we want to believe. According to the tale, Pythagoras, the Greek philosopher, purportedly discovered the secret of harmony when he came across five blacksmiths hammering in a…

The Power of Volunteerism

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The Power of VolunteerismIn our interview process, we ask a lot of questions intended to get down to the nitty gritty of who someone really is.If you were 80 years old, what would you tell your children?What…

Lessons Learned During the Pandemic

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Here are some of the things we learned along Pandemic Way. In business. In family (because nothing is more important). In Music (cause we love music!). In community (we love that too).BUSINESSNecessity is the mother of invention. New…

Who is She?

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Have you noticed a new face staring at you, daring your organization to Be Brave on our NEW WEBSITE? She is Jenny Ramone, the younger, tougher sister of punk rock brothers, The Ramones. Well, she’s not really related to the…

Share Our Diversity, Equity and Inclusion (DEI) Plan

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In our all-company meeting, there was consensus that Brand Fuel is an open, welcoming organization. And that we always try to do the right thing, especially when it is hard. Like most businesses, we can and should do better. We…

A New Vibe for the Virginia Office

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A year or so back, we realized that 8 of the 10 of us in the Virginia office lived in Virginia Beach….but our office was in Norfolk. Imagine the impact on our commutes, our nerves, and the environment if we…

Alone. So Alone in the Office.

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After 2 months, Brand Fuelians started coming back to showrooms and offices, in shifts, with masks and all of the antimicrobial pens and hand sanitizer one can muster. But before this long-awaited reunion, we had one warrior who went in…