Press Release: Eric Granata, Technologist, Joins Brand Fuel

Published On
Eric Granata, CAS, will join Brand Fuel as Chief Technology Officer to assist with the company’s growth. Eric will be invested in expanding the Brand Fuel’s Online Store Programs, Marketing and Business Development initiatives and Cyber Security enhancement.Eric worked…

The Fable of The Fifth Hammer & Diversity

Published On
The Fable of The Fifth Hammer & DiversityThere is an ancient fable we want to believe. According to the tale, Pythagoras, the Greek philosopher, purportedly discovered the secret of harmony when he came across five blacksmiths hammering in a…

The Power of Volunteerism

Published On
The Power of VolunteerismIn our interview process, we ask a lot of questions intended to get down to the nitty gritty of who someone really is.If you were 80 years old, what would you tell your children?What…

Lessons Learned During the Pandemic

Published On
Here are some of the things we learned along Pandemic Way. In business. In family (because nothing is more important). In Music (cause we love music!). In community (we love that too).BUSINESSNecessity is the mother of invention. New…

Who is She?

Published On
Have you noticed a new face staring at you, daring your organization to Be Brave on our NEW WEBSITE? She is Jenny Ramone, the younger, tougher sister of punk rock brothers, The Ramones. Well, she’s not really related to the…

Share Our Diversity, Equity and Inclusion (DEI) Plan

Published On
In our all-company meeting, there was consensus that Brand Fuel is an open, welcoming organization. And that we always try to do the right thing, especially when it is hard. Like most businesses, we can and should do better. We…

A New Vibe for the Virginia Office

Published On
A year or so back, we realized that 8 of the 10 of us in the Virginia office lived in Virginia Beach….but our office was in Norfolk. Imagine the impact on our commutes, our nerves, and the environment if we…

Alone. So Alone in the Office.

Published On
After 2 months, Brand Fuelians started coming back to showrooms and offices, in shifts, with masks and all of the antimicrobial pens and hand sanitizer one can muster. But before this long-awaited reunion, we had one warrior who went in…

Business Lessons from a Yard Sale

Published On
1. Successful negotiation can be a confidence builder. Hanging back and watching your 14-year-old daughter put on her best “sad face” is a real treat. Yard sale negotiations make for strong life and business lessons.2. You must be willing…

Who is Your Ideal Customer? A Team-Building Activity.

Published On
I am always on the lookout for ways to develop a stronger team. To create outlets to put technology away and learn from human interaction. One team-building activity is to create a simple brand-building session. How? Ask your team to…