Greatest Places to Work Recipe: Our People

We are so honored to be recognized as one of the “Greatest Place to Work.” The recipe for Brand Fuel’s culture is our people who are caring, irreverent, creative, fun,...

At Brand Fuel, We Believe…

…in combining creativity with commitment. We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow...

How to Create an Emotionally Secure Workplace

Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have...

About Those Conference Calls and Icebreakers

It’s inevitable. It’s like the metal casing from the missing eraser on the end of a pencil rubbing on paper.  On an important conference call, does it bother you when...
The Compliment Circle

The Compliment Circle: Would YOUR Company Try It?

“I can live for two months on a good compliment.” — Mark Twain. Do you feel as if the company, where you spend 45% of your waking life, needs an...
2016 Best Places to Work BF Team

Brand Fuel’s Best Places to Work Q&A

We thought it would be interesting, and perhaps provoke some creative ideas, for our readers by sharing our responses to some of the questions we have received over the past...
Do Good - Psychological Law of Reciprocity Blog

Do good in the world, not out of fear for hell or reward of heaven, but because it feels better not to be a jerk.

Let me start by saying that I am a believer in the power of karma, kismet and Hello Kitty. And I love this saying: Try to do good in the...
golden retriever scottish hooligan mashup

A Letter to the Brand Fuel Sales Team

Sales Team- Another year is going into the Brand Fuel books so we get to measure ourselves against our past performances and goals. How did you do? If you are...

Promotional Products Blooper Reel: “The event planner was mortified…”

Remember the story about the school that ran an anti-drug campaign by printing and distributing “Too Cool to Do Drugs” pencils to students? When the pencils were sharpened, they read...

Best Places Thoughts

Simply having a dog at work does not breed an awesome culture; matter of fact, it might bring fleas. Trying to have a “Best Place to Work” really isn’t about...