Guide to Marketing Your Online Store

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Marketing Your Online Store Merch ProgramOnline merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts,…

Are You Kitting Me?

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Reaching your WFH audience has never been more important.When Covid-19 blindsided the world (and the Branded Merchandise Industry), clients had to decide whether they wanted to try and stay in touch with their audience(s) during the uncertainty. But soon,…

Show the Love with a Message in a Bottle

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In our newfangled internet age, anyone can get what they need with a search engine, a finger to click, and a credit card. Harder to experience is an intimate connection and a purchase with real heart. To discover a one-of-a-kind…

A New Vibe for the Virginia Office

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A year or so back, we realized that 8 of the 10 of us in the Virginia office lived in Virginia Beach….but our office was in Norfolk. Imagine the impact on our commutes, our nerves, and the environment if we…

Alone. So Alone in the Office.

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After 2 months, Brand Fuelians started coming back to showrooms and offices, in shifts, with masks and all of the antimicrobial pens and hand sanitizer one can muster. But before this long-awaited reunion, we had one warrior who went in…

Business Lessons from a Yard Sale

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1. Successful negotiation can be a confidence builder. Hanging back and watching your 14-year-old daughter put on her best “sad face” is a real treat. Yard sale negotiations make for strong life and business lessons.2. You must be willing…

At Brand Fuel, We Believe…

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…in combining creativity with commitment.We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow the lawn. We believe useful giveaways with your logo will…

Listening. The Most Powerful Skill In Marketing.

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Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening:Q-Tip 1: Keep an open chair in your meetings to represent your customer.Your customer…

Virtual Swag! The Making of the Video.

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When Danny Rosin first explained Brand Fuel’s Virtual Swag concept, I was immediately drawn into the unique customer experience. I have been both a booth operator and attendee of several trade shows and expos. It can be a pain to…

About Partnership

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Robert Fiveash and Danny Rosin invest in partnership retreats twice a year. Some retreats are spent in exotic places like exit 12, off US 58 in South Hill, VA at The Shoney’s. Sometimes, they do that important Brand Fuel strategic…