Brand Fuel’s 12 Tips for Buying Promotional Products

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With almost 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results…1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!”2. Protect your…

THIS IS A T-SHIRT.

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It has been a privilege to put our client’s logos, messages, calls to action and designs on products for almost 25 years. And there is one product that remains our favorite. The humble t-shirt. The T-shirt is….From James Dean…

“We should do something.”

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An understanding, caring staff, business partner and wife have all given me the time to invest energy into one of the greatest joys of my life, Band Together, the nonprofit I co-founded after the tragedy of 9/11. This force for…

The 23 Year Itch: We’re Moving!

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After 23 years of working in a Research Triangle office park, our NC office is taking a BIG leap of faith to move 11.8 miles away to The Glenwood South District in downtown Raleigh. And our goosebumps could not stand…

A Social Enterprise Partnership

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Note: We admit that ~30% of promotional merchandise is junk. And one of our brand promises is to do all we can to ensure that what you buy from us does not end up as brandfill – your brand in…

The Fable of The Fifth Hammer & Diversity

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The Fable of The Fifth Hammer & DiversityThere is an ancient fable we want to believe. According to the tale, Pythagoras, the Greek philosopher, purportedly discovered the secret of harmony when he came across five blacksmiths hammering in a…

The Power of Volunteerism

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The Power of VolunteerismIn our interview process, we ask a lot of questions intended to get down to the nitty gritty of who someone really is.If you were 80 years old, what would you tell your children?What…

Brand Fuel’s Sustainability Pledge + Initiative

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At Brand Fuel, we are questioning and addressing not only how we deal with local and global sustainability but also how our industry will deal with this in coming years; and what this means from our supply chain to our…

Guide to Marketing Your Online Store

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Marketing Your Online Store Merch ProgramOnline merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts,…

Lessons Learned During the Pandemic

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Here are some of the things we learned along Pandemic Way. In business. In family (because nothing is more important). In Music (cause we love music!). In community (we love that too).BUSINESSNecessity is the mother of invention. New…

Are You Kitting Me?

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Reaching your WFH audience has never been more important.When Covid-19 blindsided the world (and the Branded Merchandise Industry), clients had to decide whether they wanted to try and stay in touch with their audience(s) during the uncertainty. But soon,…