Business Lessons from a Yard Sale

1. Successful negotiation can be a confidence builder. Hanging back and watching your 14-year-old daughter put on her best “sad face” is a real treat. Yard sale negotiations make for...

Greatest Places to Work Recipe: Our People

We are so honored to be recognized as one of the “Greatest Place to Work.” The recipe for Brand Fuel’s culture is our people who are caring, irreverent, creative, fun,...

At Brand Fuel, We Believe…

…in combining creativity with commitment. We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow...

Listening. The Most Powerful Skill In Marketing.

Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening: Q-Tip 1: Keep an open...

Old Business v. New Business: 27 Changes

From globalization to technology, today’s successful companies are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in business and I’ve found that comparisons with old...
2016 Best Places to Work BF Team

Brand Fuel’s Best Places to Work Q&A

We thought it would be interesting, and perhaps provoke some creative ideas, for our readers by sharing our responses to some of the questions we have received over the past...
Rest in Peace Friend

A Friend Died Recently

I devoted some time to helping his family close the chapter on all of the things he left behind in his home and workspace. As we maneuvered through his personal...
Do Good - Psychological Law of Reciprocity Blog

Do good in the world, not out of fear for hell or reward of heaven, but because it feels better not to be a jerk.

Let me start by saying that I am a believer in the power of karma, kismet and Hello Kitty. And I love this saying: Try to do good in the...

Promotional Products Blooper Reel: “The event planner was mortified…”

Remember the story about the school that ran an anti-drug campaign by printing and distributing “Too Cool to Do Drugs” pencils to students? When the pencils were sharpened, they read...

Be Brave

Buyers today are tired of the ordinary; they want an experience and to be entertained. Every year, Brand Fuel brings a mantra to life for our sales team. For example, we...