Marketing

Home is Where You Hang Your (branded) Hat.

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Leone Redbone, the famous Tin Pan Alley musician known for his dark sunglasses, black tie and cool hats, once said, “Home is where you hang your hat.”And it got us thinking about hats and how perfect they can be…

Be a Time Lord with Event Activation and Branded Merch

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Did you know that our perception of time slows down when we experience something new? The novelty of trying new things causes the brain to capture a lot of detail, which makes the encounter seem longer. Maybe that’s why trying…

10 Year Flashback to Our QR Code Video

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Ten years ago we created a video to explain what the fairly unknown QR code was. At the time, conventional wisdom said that QR codes were going the way of the Dodo bird. We were hoping to show how the…

Brand Fuel’s 12 Tips for Buying Promotional Products

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With almost 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results…1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!”2. Protect your…

THIS IS A T-SHIRT.

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It has been a privilege to put our client’s logos, messages, calls to action and designs on products for almost 25 years. And there is one product that remains our favorite. The humble t-shirt. The T-shirt is….From James Dean…

Fan-Boying and Branding with The Avett Brothers

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My lady and I just saw one of our favorite bands, The Avett Brothers. This band is really special for a lot of reasons. Their unique punk rock + bluegrass roots. Their deep sense of brotherhood. They stay true to themselves…

A Guide to 45 Unique Event eXperiences

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Now that we are seeing a resurgence of corporate event activity, it’s time to start thinking about how you will make your event enticing, educational, sharable, participatory, memorable and/or fun. We know you are getting great giveaways that are on-brand,…

Press Release: Eric Granata, Technologist, Joins Brand Fuel

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Eric Granata, CAS, will join Brand Fuel as Chief Technology Officer to assist with the company’s growth. Eric will be invested in expanding the Brand Fuel’s Online Store Programs, Marketing and Business Development initiatives and Cyber Security enhancement.Eric worked…

Brand Fuel’s Sustainability Pledge + Initiative

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At Brand Fuel, we are questioning and addressing not only how we deal with local and global sustainability but also how our industry will deal with this in coming years; and what this means from our supply chain to our…

Guide to Marketing Your Online Store

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Marketing Your Online Store Merch ProgramOnline merchandising for organizations is a growing trend. For retail and B2B. Unlikely companies are trying to hijack streetwear brands and become lifestyle brands by selling their logoed gear. You can buy Tesla shorts,…

Brand Style Guidance

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The best brands are memorable because they are consistent. When you see a person wearing a t-shirt with a big red mouth and tongue imprint and you recognize it, The Rolling Stones earn a branding gold star.Did you think,…