Marketing

The Death of the (Old School) Award

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What you are about to read will rattle some cages. For the record, it’s not lost on me that we are in the business of recognition. We’ve been involved with designing and selling hundreds of thousands of awards made of…

We’re Proud to be a B Corporation!

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Change is afoot. And we’re thrilled! After 24 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.”Brand Fuel has been on an ongoing quest to be…

Visit Our Showroom

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Our showrooms are one of Brand Fuel’s most fun and valuable differentiators. Our showrooms are interactive fun house spaces where we host clients to:Dream about their brands in ways they have never imaginedTest drive branded merchandiseAccess new products…

Noah’s Ark: What Would You Bring?

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The story of Noah’s Ark is so captivating to me. Noah had an impenetrable belief system. He was pretty much the first person to get an informal degree in planning and project management. He had vision. And undeniable hope.Yet,…

Home is Where You Hang Your (branded) Hat.

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Leone Redbone, the famous Tin Pan Alley musician known for his dark sunglasses, black tie and cool hats, once said, “Home is where you hang your hat.”And it got us thinking about hats and how perfect they can be…

Be a Time Lord with Event Activation and Branded Merch

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Did you know that our perception of time slows down when we experience something new? The novelty of trying new things causes the brain to capture a lot of detail, which makes the encounter seem longer. Maybe that’s why trying…

10 Year Flashback to Our QR Code Video

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Ten years ago we created a video to explain what the fairly unknown QR code was. At the time, conventional wisdom said that QR codes were going the way of the Dodo bird. We were hoping to show how the…

Brand Fuel’s 12 Tips for Buying Promotional Products

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With almost 25 years of brand merchandising experience, we hope you find some value (and humor) in these tips. We promise they’ll improve your results…1. Promote your brand so recipients say, “Wow!” and “Smart!” and “Righteous!”2. Protect your…

THIS IS A T-SHIRT.

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It has been a privilege to put our client’s logos, messages, calls to action and designs on products for almost 25 years. And there is one product that remains our favorite. The humble t-shirt. The T-shirt is….From James Dean…

Fan-Boying and Branding with The Avett Brothers

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My lady and I just saw one of our favorite bands, The Avett Brothers. This band is really special for a lot of reasons. Their unique punk rock + bluegrass roots. Their deep sense of brotherhood. They stay true to themselves…

A Guide to 45 Unique Event eXperiences

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Now that we are seeing a resurgence of corporate event activity, it’s time to start thinking about how you will make your event enticing, educational, sharable, participatory, memorable and/or fun. We know you are getting great giveaways that are on-brand,…