Marketing

PUNK ROCK: UNAPOLOGETIC INDIVIDUALISM (AND GREAT MERCH)

LAS VEGAS Field TripThey thought they were going to The Sphere. Or maybe Meow Wolf. Someone said they were bailing if they were expected to drop from The Stratosphere that night. And one person thought we were taking our…

Merch Life: The Was, Is and Must Be

Recently, we shared a presentation at Skucon in Las Vegas that outlined the Was, Is, and Must Be for the Branded Merchandise Industry. We shared hilarious old-school stories of yesteryear, talked about where we are today and crystal balled the branded…

Brand Fuel Contest

Welcome to our Guess the Album contest.We love music. Music is connection. Music gets us through the day. From Bob Marley to Biz Markie, Tay to Bey, you’ll find music playing in our offices every day.  In this…

What Your Branded Merch Partner Wants You to Know About Your Rebrand

It’s your new logo- the keystone to your rebrand- the new messenger you’re sending out into the world to communicate that your company has ARRIVED! That’s a lot of pressure to put on what is seemingly a very small piece…

Comparing The Taylor Swift & YETI Brands

In the vast landscape of pop culture and consumer brands, two names stand out for entirely different reasons – Taylor Swift and YETI. On the surface, these two entities couldn’t be more distinct, yet a closer look reveals that they…

Renee’s Top 20 Picks: Double-Duty Drinkware

Renee Holmes, a.k.a. The “Promo Snob,” here showcasing my favorite multi-functional tumblers and water bottles available to our clients. My picks are either an already established retail brand or are retail-quality, and most def bring that RAZZLE DAZZLE we’re looking…

Visit Our Showroom

Our showrooms are one of Brand Fuel’s most fun and valuable differentiators. Our showrooms are interactive fun house spaces where we host clients to:Dream about their brands in ways they have never imaginedTest drive branded merchandiseAccess new…

We’re Proud to be a B Corporation!

Change is afoot. And we’re thrilled! After 25 years in business, we humbly acknowledge that it’s a bit harder to see our own brand’s label from being “inside the bottle.”Brand Fuel has been on an ongoing quest to be…

Brand Fuel Partners with Nonprofit on Direct Mail Campaigns and Everyone Wins.

++Did you miss The Raleigh Chamber’s Diversity, Equity & Inclusivity Conference? That’s ok. We captured a snapshot of our conversation with the heroic nonprofit, Gabi’s Pals, one of our favorite fulfillment partners. Onto the show…Mary, Gabi and Danny…

Nonprofits Looking for Creative Ways to Raise Money: This Blog is for You!

In 2004, Lance Armstrong’s Foundation, in association with Nike, created the Livestrong bracelets. They sold 80 million bracelets which created over $500 million for cancer research! [Sadly, Lance’s quest for personal gain ruined one of the most inspiring charity-retail partnerships…

Dream Partnerships Emerge when Values, Purpose, and Culture Align

There’s a special kind of excitement that comes from earning the trust of a large national account. Imagining the impact it will have on your reputation, revenues, growth (both financial and educational), valuation, and team morale is enough to get…

The Hottest NEW Tumbler!

I saw this one coming a mile away! The Stanley Adventure Quencher 40 oz Tumbler, aka “The Quencher” is the hottest tumbler in our industry this year. This massive stainless-steel tumbler that’s been all over my TikTok FYP for months…