sustainability

Who is Your Ideal Customer? A Team-Building Activity.

I am always on the lookout for ways to develop a stronger team. To create outlets to put technology away and learn from human interaction. One team-building activity is to create a simple brand-building session. How? Ask your team to…

Your Logo Has No Meaning. Design Beyond The Logo.

A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers. First, a little clarification. A logo is a graphic element with a name created…