Fuel For Thought

A Virtual Team Building eXperience. Thoughts from the Newbie…

Let me start by sharing that I’m new to the Brand Fuel family and to the promotional product industry. Early on, I made a goal to be completely open to ANYTHING that’s thrown my way at my job. Working in…

A Guideline for Corporate Social Responsibility: Striving for Better

Now that we have more than 2 decades of experience running a business, we realize we still have some work to do in becoming an organization our parents, kids, communities, clients and employees are consistently proud of. So, we crafted…

Vote with Your Dollars: Promotional Products with a Positive Impact

We teach our kids to be kind. To sit with the new kid at lunch. To recycle that milk carton. Company behavior should be no different. Companies should be more than just a place of employment, a place to make…

Our team’s favorite promotional products

Jacque AnthonyMini USB Mobile Phone Fan“This handy 3-in-1 Fan is like a breath of fresh air when I’m out walking on a hot day or sitting at my desk, breaking a sweat trying to meet a deadline! The Micro…

Business Lessons from a Yard Sale

1. Successful negotiation is a confidence builder. Hanging back and watching your 14-year-old daughter put on her best “sad, hopeful face” is a real treat. Yard sale negotiations make for strong life and business lessons.2. You must be willing…

Who is Your Ideal Customer? A Team-Building Activity.

I am always on the lookout for ways to develop a stronger team. To create outlets to put technology away and learn from human interaction. One team-building activity is to create a simple brand-building session. How? Ask your team to…

What Do New Tariffs Mean For You & Me?

Co-President Robert Fiveash shares recent changes and impacts on Tariffs in this Open Letter to Brand Fuel’s valued clients. Friends of Brand Fuel, The deepening trade war between the U.S. and China is not only worrisome for the broader economy,…

Your Logo Has No Meaning. Design Beyond The Logo.

A company’s logo is becoming less and less important. A brand, however, is what companies should invest in if they want to truly connect with customers. First, a little clarification. A logo is a graphic element with a name created…

Greatest Places to Work Recipe: Our People

We are so honored to be recognized as one of the “Greatest Place to Work.” The recipe for Brand Fuel’s culture is our people who are caring, irreverent, creative, fun, understanding, team-oriented, dedicated, open, fair, venturesome, kind, optimistic, supportive, and…

At Brand Fuel, We Believe…

…in combining creativity with commitment.We believe in dismantling the routine, in building something purposeful. We believe a higher-quality t-shirt will be worn on date night – not to mow the lawn. We believe useful giveaways with your logo will…

Listening. The Most Powerful Skill In Marketing.

Co-President Danny Rosin spoke on the power of listening at the recent High Five Conference. Here are a few of Danny’s professional ‘Q-Tips’ on listening:Q-Tip 1: Keep an open chair in your meetings to represent your customer.Your customer…

How to Create an Emotionally Secure Workplace

Cultivating an emotionally secure work environment at Brand Fuel is a non-negotiable. This is something I have come to respect over 20 years of co-owning/co-running this place. Admittedly, I have not always made the best decisions about investing in employees,…